Introducing the 2014 SpongeBob SquarePants Toyota Highlander

Toyota and Nickelodeon have teamed up to produce the first SpongeBob SquarePants-inspired vehicle. The 2014 SpongeBob Toyota Highlander will have a custom-themed exterior, and an interior design that captures the essence and energy of the iconic character. The vehicle debuted on July 13 during SpongeBob day at the Padres vs. Giants game in San Diego, California.
The new SpongeBob Highlander is part of the "Happy Driving!" campaign, and will visit seven locations that will feature meet-and-greets, photo opportunities, prize wheel, airbrush tattoos, and interactive areas where kids can create a SpongeBob GIF to share with friends online. Pam Kaufman, Chief Marketing Officer, Nickelodeon, said "We are thrilled to partner with Toyota to produce this truly unique SpongeBob SquarePants-themed Highlander. Through the 'Happy Driving!' program, SpongeBob fans across the nation will have a chance to interact with SpongeBob in a whole new, four-wheeled way."
The summer-long promotion will have online support with a dedicated website, as well as special advertising and social media. Fans can create unique designs for the SpongeBob Toyota Highlander, as well as download kits that include SpongeBob printable games and coloring pages. Also on the website, fans can enter the SpongeBob Sweepstakes to win a new 2014 Toyota Highlander. The SpongeBob Toyota Highlander will visit the following locations during its summer road trip:
  • July 19-21: Artscape Festival, Baltimore, Maryland
  • August 2-4: Nickelodeon Suites Resort, Orlando, Florida
  • August 9-11: Nickelodeon Universe at Mall of America, Minneapolis, Minnesota
  • September 7-8: SpongeBob Shellabration, Hollywood, California
  • September 15: NASCAR Sprint Cup Series at Chicagoland Speedway, Chicago, Illinois
  • September 27-29: Eat Real Festival, Oakland, California
  • November 30-December 9: LA Auto Show, Los Angeles, California
Source: Toyota