jmars35264 5pts Oldsmobile attempted to reinvent or save itself 15 years ago when it introduced the 1998 Intrgue that replaced the Cutlass nameplate that at one time was the number one selling model in the country. The car itself was well designed, drove and handled well and was a better car than any of it's compation from G.M or Ford. So what went wrong and why did Oldsmobile fail? The brand was already in a serious identy crisis and it's main compeditors were other General Motors Divisions that only hastened the end. Lincoln as was the case with Oldsmobile back then needs to appeal to a younger car buyer and they will accomplish that by putting out a product people will want to be seen in, not 25 years ago designed Town Cars.