June 2013 Best Sellers by Segment
It's officially July, and as we pour through the June sales figures, it's apparent the temperature isn't the only thing that's heating up. Whether automakers admit it or not, coming out on top of your segment is a pretty big deal, for internal bragging rights as much as balance sheets. We've scoured the numbers to bring you the leaders in the top ten segments, from compact cars and midsize sedans, to crossovers and luxury segments, we've got the details. There were a few surprises, such as in the compact car segment, and a few that we could have probably written with a fair amount of accuracy before the month started, such as the midsize sedan segment. And one automaker in particular, dominated our list. Subcompact Car: Ford Fiesta, 9,363 units Selling more than 9,000 units in May, the Ford Fiesta retakes the subcompact crown away from the hot Nissan Versa (yes, we said hot Nissan Versa, who knew?). The two have been battling it out for months, and are ahead of the Chevrolet Sonic and Hyundai Accent. The Fiesta is a European inspired firecracker, one that looks good and is reasonably fun to drive. While it's a little more expensive than the Nissan Versa--which boasts an aggressive starting price of $11,990--the Fiesta adds personality and features. With many shipping off for college later this summer, we'll be curious to see how sales are affected in the coming months. Compact Car: Chevrolet Cruze, 32,871 units In a segment often dominated by the tried-and-true Toyota Corolla and Honda Civic, the Chevrolet Cruze surprises selling nearly 33k models. The Honda Civic had managed to grab the top seller for the compact segment last month with 30,268, and the Corolla was the leader the month before. Year to date, the Corolla has a marginal edge over the Civic, with the Ford Focus, Chevrolet Cruze, and Hyundai Elantra rounding out the top five spots. The Jetta/Jetta Sportwagen come in further down at sixth. An entry-level Chevrolet Cruze LS starts just above $17,000, while a top-level LTZ model can easily reach $25,000. But with its relatively attractive styling, decent fuel economy, and a variety of models to choose from, the Cruze is June's top dog. Midsize Car: Toyota Camry, 35,870 units The numbers are different, but the story is the same. The Toyota Camry once again wins bragging rights to America's most competitive segment, the midsize family sedan. Once again, the Camry was well ahead of the competition, selling almost more than 4,000 models over the number two, Honda Accord. Good fuel economy, a comfortable and cavernous cabin, and a great starting price continue to be a winning formula. The Honda Accord, Nissan Altima, Ford Fusion and Chevrolet Malibu round out the top five spots, with the Hyundai Sonata coming in sixth place. The Toyota Camry remains the best-selling car in America. Minivan: Honda Odyssey, 14,207 units The newly refreshed Honda Odyssey hits showrooms this month, but Honda seems to be doing just fine with the current model. Honda surprised many with the HondaVac at the New York Auto Show earlier this year, but apparently customers can wait. The next top-selling van was the Dodge Grand Caravan, which sold 10,225 models, down from 12,794 in May. Surprisingly, the Odyssey is one of the most expensive vehicles in the segment, but it's also one of the most versatile, and families have taken notice. Sales of the Odyssey are up 30 percent from the same month last year. Pickup Truck: Ford F-Series, 68,009 units Much like the midsize sedan segment, we probably could have written this one with a good measure of accuracy a month ago. Per usual, the Ford F-Series is the top-selling pickup for the month, though sales were down slightly from May's 71,604 models sold. There was no other automaker remotely close to these numbers, and the number two of the segment was the Chevrolet Silverado with an almost identical tally this month at 43,259 units sold. The Dodge Ram 1500/HD sold nearly 30,000 models to rank third for June. Ford's dominance is expected to only grow once the new F-Series hits showrooms, based on the Ford Atlas Concept unveiled in Detroit. 2 Row Crossover: Ford Escape, 28,694 units Much like the pickup truck segment, the Blue Oval is the frontrunner here. The Ford Escape has sold near 29,000 units this month, giving the CUV a 2,000 vehicle edge over the Honda CR-V. The Chevrolet Equinox, Toyota RAV4, and Nissan Rogue round out the top five spaces. The Escape has remained at the top of this segment for quite some time, and is expected to remain if current sales trends continue. The compact crossover segment is the fastest growing in America, and is expected to keep on growing. The added versatility are particularly attractive to small familes. 3 Row Crossover: Ford Explorer, 15,588 units Once again Ford has claimed the top spot among three-row crossovers. The Ford Explorer outsold its competition with 15,588 models this month, but that number was shy of the 16,861 crossovers the Blue Oval tallied last month. Starting at $29,100, the Ford Explorer is accessible and stylish, though higher trims can easily break the $40k barrier. The Explorer counts on the Chevrolet Traverse and Mazda CX-9 as competitors, as well as the Honda Pilot, Nissan Pathfinder, and all-new Hyundai Santa Fe. The Explorer helped Ford post a sales increase yet again, 23 months running. Luxury Sedan: BMW 3 Series, 10,957 units Coming in at number one in the luxury sedan segment once again this month is the BMW 3 Series, which easily outsold the Mercedes-Benz C-Class, its closest competitor. The BMW 3 Series is widely considered the top of its class, and despite efforts from Cadillac and Audi to build venerable competitors, the crown will rest with the 3. That figure even beat last month's 9,307, which was tops for May. Mercedes-Benz has done well year-to-date in the segment, and the C-Class was the automaker's top seller for June, and up 17.4 percent versus the June 2012. BMW and Mercedes-Benz both had huge months, and the 3 Series and C-Class each played substantial roles in that success. Luxury Crossover: Lexus RX, 8,647 units The luxury crossover might as well be named the Lexus RX segment. While there are plenty of competitors, none can muster up even half the sales volume of the Lexus. The Lexus RX once again beat its competition by selling 8,647 models this month, almost an identical number to the 8,714 models it sold last year. With ultra-plush seating for five and plenty of cargo space to meet almost any need, the Lexus RX remains as the luxury crossover to beat. The RX starts at $39,660, but can quickly climb with a few options packages. Sports Car/Convertible: Ford Mustang, 9,234 units With over 9,000 models sold for the first time this year, the Ford Mustang wins the sports car battle with its primary competitor, the Chevrolet Camaro. Ford Sold 8,797 Mustangs last month, and this month's figures are enough to give it the top spot for a second consecutive month. When we say that auto execs care about these figures for both the balance sheets and bragging rights, that's never more true than in this segment. And with July 4 at our doorsteps, Ford will take a little extra comfort in winning the battle of the American ponies.
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