Slam Dunk: Kia Signs NBA Star Blake Griffin as New Spokesperson

By Joel Arellano | June 24, 2011
Kia announced this week that it has teamed up with NBA basketball player Blake Griffin of the Los Angeles Clippers to be its latest spokesperson for the brand. Griffin, named Rookie of the Year by both Sports Illustrated and T-Mobile, threw down a now famous dunk over a 2011 Kia Optima at this year’s Sprite Slam Dunk Contest. "Blake Griffin is one of the most exciting players in basketball and has proven that he is an all-star on and off the court with extraordinary talent and a youthful, dynamic style that matches the energy and spirit Kia puts into every vehicle it produces," Michael Sprague, vice president, marketing & communications, KMA, said in a statement. "With Kia's U.S. market share at an all-time high and rising fast, we are more focused than ever before on continuing to raise the brand's profile with highly-visible strategic partnerships, and expanding our presence in professional basketball by adding Blake Griffin as a global spokesperson will allow us to continue our momentum." Griffin, as Kia’s spokesperson, will represent the company in public venues, advertising, promotions, social media, and philanthropic endeavors like charities. Kia has been the Official Automotive Partner to the NBA since 2008 with partnerships with thirteen NBA teams. It is also the presenting partner of the 2011 NBA Draft, Official Automotive Partner of NBA All-Star, title partner of the Kia NBA Performance Awards, and an Official Automotive Partner of NBA Cares. Kia is also involved in car racing and is the title sponsor of the Kia Classic LPGA with golfer Michelle Wie as the automaker’s official ambassador to the sport. The automaker has seen marked growth the past couple of years; in year-to-year comparison, Kia sale rose over 12 percent from 2009 to 2010 and nearly 45 percent from 2010-2011. Source: Kia
  • 2011 Kia Optima Hybrid Front Right 1500 938
  • 2011 Kia Optima Interior Dash Front Row 1500 938
  • 2011 Kia Sorento Front Left
  • 2012 Kia Rio Front Right
  • 2011 Kia Optima Front Left 2 0T Front Left 1500 938
  • Kia Blake Griffin Byung Mo Ahn
 
1 comments
Robert (Bobby) Thomspon
Robert (Bobby) Thomspon

Dear Sir: We are a new upstart company with Advance Patented Technology that will create a Perfect Marriage between Kia and our Vehicle Anti-theft device. We are in the process of creating an infomercial for marketing purposes and we would like to feature two of your latest, most popular vehicles in our commercial. Our device operate from a Blackberry, IPhone, IPad, Desktop computer, Laptop, etc, -in that, in 'Real Time' we can observe within the vehicle and have a two-way conversation with the occupants in the v ehicle.. We can lock / unlock door; shut on / off vehicle and know the exact location of the vehicle. Our Patent # 7319378. We look forward in hearing from you.

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