Lexus Unveiling All-New GS Luxury Sport Sedan at Pebble Beach

By Trevor Dorchies | July 22, 2011
Every year, close to 200 collector cars come together on the 18th hole of the Pebble Beach golf course near Monterey, Calif., for the Concour d'Elegance. The prestigious event showcases car and motorcycle history, technical advancements over the years, and of course style. Thousands of well-heeled spectators flock to the event, making it the perfect place for Lexus to unveil the fourth generation of its GS sport sedan. "Our customers have been waiting for a new GS that's more intense in every way," said Mark Templin, Lexus group vice president and general manager. "They'll soon discover this GS was well worth the wait." The upcoming GS lacks excitement significantly and that's not good for a car that could be anchoring the Lexus line-up. A pitiful 3496 GS sedans left dealership lots last year, while its main competitors overshadowed it. The BMW sold close to 46,000 5 Series, and close to 39,000 E-Class Mercedes-Benzes found homes. The fourth generation GS will feature a 3.5-liter V-6 engine and redesigned sheetmetal with styling cues that will make their way to other Lexus models in the future. The unveil will take place August 18 at the Parc du Concours, while the main event kicks off at 9 a.m. on August 21. The current GS is available in three models: the GS 350 rear-wheel drive, GS 350 all-wheel drive, and the GS 460 rear-wheel drive. The GS slots below the flagship LS, with prices starting at $47,775 including the $875 destination charge. Source: Lexus