London Longjumper Leaps Over Mini Coopers In Olympic Edition Introduction

By Jacob Brown | September 29, 2011
Why does it seem like such a natural fit to have an Olympic athlete long-jumping over a trio of special edition Mini Coopers? Maybe it’s because Mini is synonymous with outlandish publicity stunts with its chip-chip-cheerio jolly-good sense of humor. And maybe it’s because the quirky British brand is one of the primary sponsors for Britain’s Olympic team. Launching right in time for the 2012 London Olympics, Mini has outfitted its three-door Cooper, Cooper S, Cooper D diesel, and Cooper SD hatchbacks with an available special edition 2012 London edition package that outfits cars in Chili Red, White Silver, or Lightning blue. A Union Jack racing stripe runs down the hood, and the logo for the 2012 London games adorns the roof of the vehicle. On the inside, each car is outfitted with black lounge leather with Union Jack-themed pinstriping. London’s skyline is etched on the special edition’s piano-black dashboard. The 2012 London Games logo is also stitched into the back of each front seat. To mark its introduction before next year’s Olympic games, England’s longjump champion and Olympic contender J.J. Jegede leaped over three Mini Coopers outfitted in the special-edition garb. Measuring approximately 20 feet across without any safety netting, Jegede successfully bounded across the cars without incident at Potter’s Field in London within eyesight of London Bridge, and made it look easy in the process. “When you watch athletics on TV it’s hard to really understand just how far professional athletes can jump,” Jegede said. “I’ve always wanted to demonstrate my ability in a fun way, so I jumped at the chance to perform an Evel Knievel-style display.” While it would be nice to get the 2012 London special edition Mini Cooper here in the U.S., all of them — limited to a production run of 2012 cars — are currently set to remain in across the pond. Bollocks. Source: Mini
  • 2012 Mini Cooper London 2012 Edition Blue Front Driving
  • 2012 Mini Cooper London 2012 Edition Front Trio
  • 2012 Mini Cooper London 2012 Edition Front Trio Stadium
  • 2012 Mini Cooper London 2012 Edition Front Trio Sunset
  • 2012 Mini Cooper London 2012 Edition Interior Dashboard Skyline
  • 2012 Mini Cooper London 2012 Edition Interior Driver Side
  • 2012 Mini Cooper London 2012 Edition Interior Seats
  • 2012 Mini Cooper London 2012 Edition Longjump 1
  • 2012 Mini Cooper London 2012 Edition Longjumper Over Cars
  • 2012 Mini Cooper London 2012 Edition Longjumper With Cars
  • 2012 Mini Cooper London 2012 Edition Longjumping Cars
  • 2012 Mini Cooper London 2012 Edition Longjumping Cars 2
  • 2012 Mini Cooper London 2012 Edition Overhead Trio
  • 2012 Mini Cooper London 2012 Edition Red Front Driving Jp
  • 2012 Mini Cooper London 2012 Edition Roof
  • 2012 Mini Cooper London 2012 Edition Trio Driving
  • 2012 Mini Cooper London 2012 Edition White Front Driving
 
1 comments
Joel A
Joel A

Bollocks? ROFLHO

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