Mazda: Next Mazda2 to Be More Feminine

By | December 02, 2013
The Mazda2 isn't exactly a masculine car—with its econo-egg styling and 100 horsepower—but the next-gen Mazda2 will be decidedly feminine. According to a report in the UK's Autocar, Mazda Europe design chief Peter Birtwhistle acknowledged "the car is much more profitable in Asia than it is in Europe and has therefore been designed to appeal to a predominantly feminine customer base." Birtwhistle added that keeping that demographic in mind, the design team avoided adding "visual muscle" in the styling, but added "it's a good looking car, and I'm happy with the result." Here in the U.S., the car hasn't found the traction of Mazda's new Skyactiv vehicles such as the 2014 Mazda6, Mazda CX-5, and the new Mazda3. Back when we test drove the Mazda2, we found that despite its egg-shape, it had a simple charm and affability. The Mazda2 is fun and fuel-efficient, but ultimately loses out to cars like the Hyundai Accent and Kia Rio that provide similar fuel economy, coupled with 38 hp more. Or the Honda Fit, a car that is also fun, but more versatile and practical. No word on whether the simple, streamlined interior has been revised as well. Mazda's entry-level car is expected next fall in Europe, we'll be following up with Mazda to see when we can expect to a new Mazda2 here in the U.S. Source: Autocar
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