Mazda Poaches BMW Designer to Advance "Kodo" Design

By Matthew Askari | November 01, 2013
Kevin Rice has spent the last 13 years as part of the BMW design team, but effective immediately, he'll be Joining Mazda's European design team. Rice will lead Mazda Europe as its creative director and will focus his attention on furthering the new "Kodo" design language.
The move is actually a homecoming for Rice, who worked as a senior designer with at the Japanese automaker's Oberursel, Germany, R&D center from 1995 to 2000. Rice was in charge of contributing to future Mazdas, which at the time included the Mazda RX-8, and was the lead developer for the 1999 Frankfurt show car, "Neospace."
"We're really excited to have Kevin back. He's no stranger to Mazda, and his experience at BMW adds an extra dimension that will transfer very well to our European design activities," says Peter Birtwhistle, chief designer at Mazda Research Europe in a statement. "He's certainly the kind of talent we need to lead Mazda successfully into the future."
During his 13 years at BMW, Rice contributed to the exterior of several models, most recently to the BMW 3 Series and 4 Series. "I'm delighted to be here as part of a family guided by a convention-defying approach to designing and building cars that people crave to own," remarked Rice. Here at, we've been quick fans of the direction Mazda is going in, both with Skyactiv technology, and with its new models such as the 2014 Mazda6. While we loved the fun old Mazdas of yore, we appreciate the fun, more efficient models of today. Source: Mazda Europe