Mercedes-Benz R-Class to be Discontinued after 2012 for U.S. Only

By Jacob Brown | March 19, 2012
It's not often when you hear about a car being made in the U.S. but not being sold here. The Mercedes-Benz R-Class, however, will soon be one such example, as it will not be sold in the U.S. after the 2012 model year. Mercedes-Benz recently announced it would be discontinuing the sale of the slow-selling crossover here, despite being made in Tuscaloosa, Ala. The German automaker would continue to serve every other market where it's sold, including Canada, up through the 2015 model year. Last year, Mercedes-Benz sold 2,386 R-Class crossovers in the States, and 163 found new homes last month in the U.S. In light of slow sales, Mercedes-Benz spokesperson Christian Bokich released a statement saying, "Over the years since the R-Class was introduced, we have expanded our light truck model offering significantly and these vehicles are outselling the R-Class to the extent that we can no longer make the business case for continuing to offer the R-Class." Such is not the case in the R-Class' other markets such as its home market Germany, where it sold 2,188 last year, and China, it's largest market where it sold 11,635 in 2011. Introduced for the 2006 model year, the Mercedes-Benz R-Class was meant to be a $50,000 all-wheel-drive people carrier, a minivan by any other name. But with a redesigned M-Class midsize SUV and the introduction of the compact GLK-Class and full-size GL-Class, the R-Class fell by the wayside. The R-Class and M-Class are made exclusively in Alabama for the world market, while the GL-Class is made in Alabama and Mexico, and the GLK is made in Germany our consumption. Mercedes-Benz has not said whether or not there will be a second-generation R-Class after the current model run ends in 2014 for the 2015 model year. Mercedes-Benz is investing $2.4 billion its U.S. facility from 2010 to 2014, making room in Alabama for the next-generation C-Class compact sports sedan and a to-be-named model, likely the MLC crossover coupe that will compete with the BMW X6. Source: Mercedes-Benz
  • 2012 Mercedes Benz R350 4Matic Front Quarter
 
1 comments
Eddyboy
Eddyboy

How sad,what a great car,just purchased this vehicle and what a good buy,it drives,fills,and looks good.A bang for your buck.Didn't really approve of it when my wife picked it out for the family,but once I got in and drove it,realized she made the right choice for us.This crossover seats seven,with a third row.We compared with other like vehicles and they didn't compare,but I do understand that business is business,glad we got ours.

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