Mercedes-Benz Wants to Sell More AMG Models, Admits Mistake

By Matthew Askari | May 30, 2013
Mercedes-Benz is hoping to sharply increase AMG sales in the coming years. The performance arm of Mercedes-Benz has seen rapid growth since the automaker officially acquired the tuner company in 2005, after a long partnership. AMG sold about 24,500 models last year, with 6,658 of those going to buyers in the U.S. According to a recent Wards Auto report, it's hoping to increase that figure to 30,000 AMG models by 2017. "AMG has enjoyed a strong start to the year, and we expect this momentum to continue with the arrival of our 2014 lineup, including the SLS AMG Black Series, E 63, CLS 63 4MATICs and the all new CLA 45 AMG later this year," said Rob Moran, manager-AMG and exclusive vehicles. Moran says buyers are willing to pony up the 40-45 percent premium because AMG vehicles offer a cachet and performance that regular Mercedes-Benz models don't, adding "AMG cars feel like they've been built by a different company."
Mistake While AMG has been aggressively expanding its offerings as the Mercedes-Benz range grows in size, there is a glaring omission; in a recent BenzBoost report, Gerd Junginger, a product manager for Mercedes-Benz, admits that not producing an E63 AMG Coupe was a mistake. "Seen from now, yes it was a mistake. At that time, AMG had a different strategy. Now they offer an AMG version in almost all the range." What does this mean? It means you can bet AMG will offer an E63 Coupe in the future.
Source: Wards Auto, BenzBoost