vike 5pts When I read a comment like "the i-MiEV never really caught on stateside like Mitsubishi expected it to," I just have to scratch my head. I have been researching EVs for a few years and got very enthusiastic about the configuration and pricing of the i-MiEV as its launch date approached. I put in a pre-order for one in April, finally taking delivery in September - and yes, that took over 5 months. During that time, I saw no U.S. advertising for the i-MiEV on television or in print, the only serious promotional effort I did see being Mitsubishi Canada's clever "Electriphobia" site. All I can say is that it's hard to figure how thousands of customers could be "expected" to buy a car that Mitsubishi seemed very reluctant to either sell or deliver. I can only imagine how many sales were lost to Nissan while they dragged their feet on the i-MiEV's "soft launch." I've read analysis suggesting that Mitsu was not expecting Nissan's Leaf to be priced in the U.S. as low as it was, and they had to slash the planned price for the i-MiEV accordingly, realizing it would need a lot more than a $2k price advantage to compete, even if it meant losing money on every sale. I think that when early reviewers started claiming that the price was still too high for what was on offer, Mitsubishi panicked and lost their nerve, cancelling any planned advertising campaign for their "doomed" little EV. There have been rumors, reinforced by this article's observation that "Mitsu will begin focusing more on plug-in hybrids, and less on all-electric vehicles," that there will be no "i-MiEV 2.0" or anything similar, making the i-MiEV a passing blip. If that turns out to be the case, I hope I'll be able to get any needed parts to keep my i-MiEV on the road, but I'm otherwise quite glad that I was able to get hold of one before they disappeared. And I would be very interested in reading a post-mortem of what happened to this project - basically, why did Mitsubishi apparently surrender without firing a shot?