Mitsubishi to Introduce Renault-Based Midsize Car

By | November 05, 2013
Mitsubishi will debut a Renault-based midsize sedan in the U.S. and Canada, the Japanese automaker announced today. The decision is one part of an extension of Mitsubishi's partnership with France's Renault. Pricing, launch dates, and powertrain details have yet to surface, but we do know that the midsize car will be produced at Renault's plant in Busan, South Korea. It will also be a critical model in the rebuilding of the Mitsubishi brand in the U.S. The new model will represent Mitsubishi's first midsize sedan offering in the U.S. since the Galant was discontinued after the 2012 model year. Mitsubishi also announced it will introduce a Renault-based compact car. It did not specify any details on this model either. The renewed Mitsubishi/Renault partnership will also involve the co-development of a small EV and collaboration on EV technology.
Struggling in the U.S. market for several years now, Mitsubishi needs new model offerings to keep it afloat and prevent it from becoming the next Suzuki. It has discontinued a number of important models in the last few years, but it is looking for a comeback. By introducing a new Mirage subcompact and increasing the output of the Outlander Sport, Mitsubishi is looking to boost sales in the U.S. by 23 percent for the fiscal year ending March 31, 2014. It has upped its annual output to 70,000 units for the term. Sources: Mitsubishi, Automotive News