Nissan Pulling the Plug on the Altima Hybrid After 2011

By Jacob Brown | June 15, 2011
Nissan, quickly becoming the leading purveyor of electric-powered automotive propulsion, has announced that it would stop selling the Altima Hybrid sedan after the 2011 model year. On the market since 2007 in the 11 states that adhere to California’s strict emissions regulations, Nissan has sold about 35,000 of the 33-MPG hybrid sedans since its introduction. For reference, Nissan sold more than 25,000 Altimas last month and almost 230,000 Altimas in 2010 alone. So as the company is building strength with its all-electric Leaf, its Infiniti M35 performance hybrid featuring the first application of Nissan's in-house hybrid technology, and further expansion including the introduction of an all-electric Infiniti, it would appear that killing the Altima Hybrid would make no sense whatsoever — except for the fact that it does. Created before Nissan had developed its own electric propulsion technology, Japan’s third-largest manufacturer licensed its hybrid running gear from Toyota to use in its midsize sedan. Toyota’s hybrid system uses older-style lead-acid batteries whereas Nissan’s latest electric and hybrid vehicles all use more compact and efficient lithium-ion batteries. Additionally, Nissan’s recent battery development program has paid off in allowing the company to develop a plant in Smyrna, Tennessee, that will produce as many as 200,000 battery units for its cars — exceeding the LEAF’s production capacity by 50,000 units annually. Through its $1.6 billion investment in the plant, Nissan will also be able to produce the Leaf domestically instead of exclusively in Japan. So don’t cry for the Altima Hybrid — not yet at least. As technology has rapidly pushed forward throughout the past few years and 40 mpg has become the new 30 mpg, chances are strong that this car won’t be the last midsize mainstream sedan you see from Nissan with an electric motor in it driving the wheels. Source: Automotive News (Subscription required)
  • 2010 Nissan Altima Hybrid Rear Left
  • 2010 Nissan Altima Hybrid Front Left Angle
  • 2010 Nissan Altima Hybrid Interior Dash Center Stack
 
2 comments
Sort: Newest | Oldest
billion auto
billion auto

As a Nissan dealer of course I am going to stick up for the brand. Now I do have to say that rental companies buy base model vehicles to keep costs down. With that comes downgraded tires, which are noisy. Also, as the power problem goes, there are 3 different ways to go. The high horsepower 3.5 litre, the 2.5 litre, and the hybrid. All of which provide ample power IMO. As for no longer having the hybrid, well thats not so bad. I think well wait until the leaf comes out to worry about Nissans being electric.

john
john

it blows my mind that anyone would buy an altima, in my company they rented several of these crappy cars and they ALL fell apart in one way or another! No starts, door handles falling off, glove boxes falling off no power, rattles my sister owns one and my 77 year old mother said she was in the back seat and she thought the car was going to fall apart. LOL

close