Nissan Sales Surprisingly Up in June; Toyota, Honda See Double Digit Declines

By Zach Gale | July 01, 2011
The effects of the devastating March earthquake in Japan are still being felt by Toyota and Honda, as both Japanese automakers suffered supply-related sales decreases across their lineups for the month of June. Although Nissan's luxury division, Infiniti, also saw a sales drop, the Nissan brand actually bucked the trend, posting a year-on-year increase.
Toyota - Down 21.9 Percent
Toyota pointed to its sales increase over May 2011 as evidence that the automaker's earthquake-related issues will start to play a diminishing role as summer continues. Every Toyota-branded car was down last month. The redesigned Scion tC was up an explosive 73.6 percent, to 2053 units sold, outselling the xB and xD put together. No doubt related to low supplies, the Prius was down more than half, with just 4340 units sold. The popular Corolla and Camry saw decreased sales, with 18,872 Corollas sold and 21,375 units for the Camry, which is about to be redesigned. The subcompact Yaris was way down, at 44.1 percent compared to June 2010, to 1402 units. As with the Camry, a new Yaris is coming soon.
Toyota's SUVs and Sienna minivan fared a bit better. The FJ Cruiser and Highlander were actually up, including an 18.2 percent increased for the latter. Highlander's 7332-unit sales performance couldn't match the Sienna's 9267 units (flat for the month) and the RAV4's 9105 units, down 30.4 percent. The Land Cruiser sold exactly half as well as the Toyota-based Lexus LX 570, which sold 132 units. Toyota trucks fared OK, with the Tacoma down 5.2 percent at 8131 units, and the larger Tundra down 17.6 percent to 6615 units. Lexus - Down 40.2 Percent Judging by Lexus' June performance, we are likely to see a new U.S. luxury brand sales champ this year. Every Lexus SUV and car were down for June, including drops of more than 50 percent for the HS 250h, LX 570, and GX 460. The popular ES 350 saw decreased sales of 2158, down 38.4 percent, while LS sales were chopped by 40.3 percent, to 459 units. A total of 240 CT 200h hybrid hatchbacks were sold. Lexus' best-seller remains the RX crossover, even with sales down 36.6 percent to 5141 units.
Honda - Down 24.5 Percent
Sales at Honda were way down in June. "Although production limitations caused by the March 11 earthquake in Japan continued to improve," Honda says in a release, "reduced vehicle supplies adversely affected June sales results." In other words, every Honda-branded vehicle except the Fit and, surprisingly, the Element were down in June compared to the same month last year. Through the first six months of 2011, Honda sales are actually up 1.9 percent. Even so, the numbers aren't pretty for June. Accord and Civic sales were down 38.6 and 36.5 percent, respectively, compared to June 2010. Honda sold 17,485 Civics, 377 more units than the total Accord count for June. The hybrid Insight and CR-Z sold about 1000 units each and the subcompact Fit was up 20 percent, with 4912 units sold. Honda's SUVs and truck sales results weren't as negative as the cars. The outgoing CR-V crossover was down 7.1 percent, with 15,493 units sold, while the Pilot SUV was flat. Honda's new-for-2011 minivan, the Odyssey, was down a sizable 25 percent, with 7234 units sold. A total of 587 Ridgelines were sold. Acura - Down 22.8 Percent Every Acura was down in June. The best-seller was the MDX crossover, with 3374 units sold, down 15.7 percent from June 2010. The refreshed TL midsize sedan was down 18.3 percent, outselling the smaller TSX line, which was down 30.7 percent. Acura sold 122 TSX wagons, and 1068 RDX compact crossovers.
Nissan - Up 16.7 Percent
Unlike Toyota and Honda, Nissan saw sales increase last month. The Nissan brand's 65,659 units sold represents an increase of 16.7 percent compared to June 2010. The compact Sentra was up 30.5 percent to 8077 units, almost doubling Versa sales. The Altima midsize sedan had sales jump 22.7 percent to 19,534 units. Nissan sold 1708 Leaf electric cars in June. Even Nissan's trucks performed well. The Frontier pickup was up 51.7 percent while the Titan was up 2.7 percent, though still less than half the volume of the smaller Frontier. Nissan's crossovers were the best-selling SUVs in June. The Rogue sold a somewhat substantial 7493 units (up 7.7 percent) and the Murano was up to 3435 (down 2.3 percent). Infiniti - Down 24.4 Percent Infiniti's only vehicle not to suffer a sales decrease in June was also its largest: the QX56. With sales of 838 units, Infiniti sold 27.4 percent more last month than in June 2010. That's more than the M sedan and EX compact crossover, each of which saw sales go down by at least 35 percent. The volume leaders were, of course, the G sedan -- down 26.9 percent, with 2641 units sold -- and the G coupe, with 1144 sold, down 23.4 percent. Source: Toyota, Honda, Nissan