Nissan Slashes Prices on 7 Vehicles to Become More Visible on Internet

By Jacob Brown | May 01, 2013
Cars keep on getting more and more expensive, comically so, don't they? Maybe not. In an about face, Nissan is slashing the prices of seven models it sells to have better visibility on the internet. "In some of the customer searches, we may not appear," said Nissan's senior vice president of sales and marketing for the Americas, Jose, Munoz, in an interview with the Detroit News. "This is an indication that we certainly want to be on the shopping list and we want to be considered by as many customers as possible." The move also comes as Nissan wants to reduce its rebates and incentives, fighting to increase its market share against other Japanese rivals and the industry as a whole. By 2016, Nissan CEO Carlos Ghosn has said that he wants the company to assume 10 percent share of the U.S. market, slightly more than Chrysler's take. Currently, Nissan has about 8.6 percent of U.S. sales. Currently, 75 percent of Nissan's vehicles are made in the U.S., but a progressively weakening Japanese yen is making it cheaper for the company to build cars overseas. Up until just a few months ago, the yen's high value had been a major concern to Japanese automakers, prompting many of them to build plants in North America. For the first time, the 2013 Nissan Leaf is built in the U.S., prompting the company to be able to lower its price of entry under $30,000, leading to a surge in sales last month. Price changes, effective Friday, are as follows for new vehicles being delivered to dealers. Existing inventor will have equipment allowances included into their prices. Nissan Altima
  • Low-level models: $0
  • High-level models: -$580
  • Already in inventory low equipment allowance: $0
  • Already in inventory high equipment allowance: $600
Nissan Sentra
  • Low-level models: $0
  • High-level models: -$730
  • Already in inventory low equipment allowance: $0
  • Already in inventory high equipment allowance: $750
Nissan Juke
  • Low-level models: $0
  • High-level models: -$1,290
  • Already in inventory low equipment allowance: $0
  • Already in inventory high equipment allowance: $1,000
Nissan Murano
  • Low-level models: -$1,460
  • High-level models: -$2,410
  • Already in inventory low equipment allowance: $2,450
  • Already in inventory high equipment allowance: $2,450
Nissan Rogue
  • Low-level models: -$2,300
  • High-level models: -$2,300
  • Already in inventory low equipment allowance: $2,300
  • Already in inventory high equipment allowance: $2,300
Nissan Maxima
  • Low-level models: -$2,270
  • High-level models: -$3,030
  • Already in inventory low equipment allowance: $2,350
  • Already in inventory high equipment allowance: $,3050
Nissan Armada
  • Low-level models: -$4,400
  • High-level models: -$4,400
  • Already in inventory low equipment allowance: $4,400
  • Already in inventory high equipment allowance: $4,400
Sources: Detroit News, Nissan
 
4 comments
Automotive.com
Automotive.com

Sam VR, we'll get back to you by Friday on that. If you don't hear from us, pester us on our Facebook page. -Jacob

Sam VR
Sam VR

Does this also apply to Canadian Nissans?

Alejandro Trujillo
Alejandro Trujillo

A price drop is always a good idea. But the Versa is still crappy and the Sentra is a nice attempt weakened by a way underpowered engine. The Altima, Juke, and Maxima should benefit from this a lot though.

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