Nissan Tells Its Fans Not To Screw Up The 370Z with Project Z

By Blake Z. Rong | February 08, 2012
As with any car that's been around for 50 years, the Nissan Z is nothing without its legions of enthusiasts. And in a move that's slowly becoming less rare in the industry, Nissan is letting 370Z fans get involved with its development. Well, sort of. Keep your 370Z concept drawings tucked away on your TGI Fridays napkins. Nissan's "Project Z" will allow fans to develop a one-off, aftermarket concept through "crowdsourcing," with enthusiasts voting on what parts to install on an otherwise stock Z. If you've ever asked your buddies what parts they got for their car,  you can understand how daunting it can be to get a straight answer—but Nissan is streamlining the process in phases, with the exterior, handling, and power phases all taking up equal time. Fans can vote on and suggest parts through Nissan's Facebook page, as well as keeping track of progress: fans can determine whether to put a supercharger or turbocharger on the 370Z's 3.7-liter V6, and those that suggest dropping a Chevy small-block will promptly be banned.
“We’re excited to see how this group-sourced Z will come out and how it will perform on both the street and track,” said Jon Brancheau, vice president of marketing at Nissan.  “Social media has become a powerful communications tool and a great way for us to stay connected with our tremendous fan base.  Immediacy, like social media itself, is another benefit of Project 370Z – which will be built from start to finish in less than four months.” When the finished Z has been hodgepodged together by the Nissan brain trust it will debut at ZDayZ, the Z enthusiast gathering that takes place every May in North Carolina. Those who voted can also check out their handiwork at this year's SEMA show this June. It's like building the project Z of your dreams with an unlimited budget, and the admiration of millions. Let the debates and vitriol begin, Z fans. And please, keep the underbody lights to a minimum. Source: Nissan