Priced: Refreshed 2014 Kia Optima to Start at $22,300

By Jacob Brown | September 19, 2013
After having been on sale since the 2011 model year, the current-generation Kia Optima is getting quite an extensive refresh for the 2014 model year and a small price bump, too. Starting at $22,300, including $800 for destination and handling, the 2014 Kia Optima represents a $175 increase over last year's car, yet it includes a fairly extensive host of upgrades. For base-level money, the 2014 Kia Optima LX comes with a 200-horsepower, 2.4-liter four-cylinder engine, a six-speed automatic transmission, 16-inch alloy wheels, and power windows and mirrors, among quite a long list of other features. It's hardly what we'd call lacking in features. However, next up in the range, the Kia Optima EX ($24,700), adds 17-inch wheels, a pushbutton starter, dual-zone climate control, and leather, among other features. It costs $275 more than the 2013 version. New to the Optima lineup for the 2014 model year is the Kia Optima SX with the 2.4-liter engine. It comes with heated and cooled seats, carbon fiber accents, aluminum pedals, and cloth/leather combination seats. It starts at $$26,150, $1,425 less than the 2013 SX Turbo and $1,950 less than the 2014 SX Turbo model. SX Turbo and SX Limited models come equipped with a turbocharged 2.0-liter four-cylinder engine that puts out a whopping 274 horsepower to the front wheels.
At the top of the heap, again, is the Kia Optima SX Limited, which will start at $37,100 and come with an assortment of features and finer materials not found in lesser Optimas. That said, it's $1,825 more than the model it replaces. Curiously, Kia has not yet revealed details or pricing on its Optima Hybrid yet. Options for each model are as follows: Kia Optima LX:
  • Convenience Plus Package: $1,400
Kia Optima EX:
  • Tech Package: $2,000
  • Premium Package: $3,150
Kia Optima SX:
  • Premium Technology Package: $5,150
Kia Optima SX Turbo:
  • Premium Package: $3,150
Having driven the Kia Optima Hybrid and Kia Optima SX-L of the current generation, we have generally liked the cars but think there's some room for improvement with steering and suspension dynamics. We hope the 2014 model is able to correct some of these issues, and we'll let you know when we drive it. The 2014 Kia Optima goes on sale towards the end of this year.
Source: Kia