Ram Extends Express and RamBox Availability, Unveils 1500 Tradesman Heavy Duty
When Chrysler's Ram brand split off from Dodge back in 2009 the goal was to target "real truck customers," and not just to those who buy strictly on style and image. Today at the State Fair of Texas, the Ram brand crept closer to that goal announcing expanded availability of the optional RamBox, the Express model, and a new model accommodating the Heavy Duty consumer. The RamBox, twin storage bins spanning the length of the truck bed, was only offered on trucks with a five-foot, seven-inch-long bed in the past. Now it's also available on trucks with six-foot, four-inch-long bed including the Crew and Mega Cab models. The Ram 2500 and 3500 models weren't forgotten, either, as the RamBox is now offered on the Regular, Crew, and Mega Cab models. Crew and Quad Cab models account for about 80 percent of Ram sales. The RamBox is waterproof, can be drained, and locks to keep the contents inside safe. Mounting racks can be ordered to hold one-piece fishing poles, hunting equipment, and long-handled shovels, while the bins can hold items like toolboxes, chain-saws, and kayak paddles. The bins can also be used as giant coolers and are capable of holding "140 beverage cans" and all the necessary ice to keep them cold (thus the drain holes). The Ram 1500 Express truck, a special model with a 390-hp 5.7-liter V-8 engine, has extended its availability as well. Features included on the Express are a monochromatic paint scheme, fog lights, and 20-inch aluminum wheels. Other Mopar options include chromed honeycomb grille inserts, a sport performance hood, and a choice between a fiberglass and folding tonneau cover. Originally available as a regular cab the Express will now be offered in Crew and Quad Cab configurations. The 2012 Ram 1500 Express regular cab model starts at $23,080 (including destination) while the Quad Cab goes for $28,050 and $30,210 will get you a Crew Cab model. The final announcement made for the 2012 Ram line-up outfits the Heavy Duty crowd with the 1500 Tradesman HD model, a beefed up version of the Tradesman already offered. Ram's newest version of the Heavy Duty Tradesman tops the charts for the half-ton truck class with a payload rating up to 3100 pounds, tow rating of 11,500 pounds, and a gross vehicle weight rating of 17,500 pounds. The Tradesman HD sits on a rear-wheel-drive chassis and drums up motivation from a 5.7-liter Hemi V-8 engine churning out 383 horsepower. Bigger brakes, a strengthened frame, robust wheel hubs, and a Class IV hitch with wiring for a trailer can all be added on to combat heavier cargo. Ram says the Tradesman HD will hit the open market in the spring of 2012. Do you think the RamBox is something all trucks should have? Tell us what you think in the comment section below. Source: Ram
We apparently didn't receive the memo that the Texas State Fair is now an official automotive show.