Refreshed 2014 Scion tC Heading for New York Debut Next Week

By Jacob Brown | March 21, 2013
With the inception of the Scion FR-S, it's possible you'd forgotten about the other Scion coupe, the tC. Scion realizes this and for its third model year in its current generation, the 2014 Scion tC will be getting some much-needed attention. Scion passed us as little information as it could in a 55-word press release, but we're going to assume that the car isn't going to hurt its credibility with tuner crowds or popularity in high school parking lots. It will likely have a few more swoops and curves to match Scion's more contemporary design seen on the FR-S, but we don't expect it to be revolutionary. Last year, Scion sold about 22,000 tCs in the U.S. Since then, its popularity has been waning, down 15.2 percent on the year. Meanwhile, the FR-S has supplanted the tC as Scion's second-best-seller behind the Scion xB.
Scion began in the U.S. as a youth-oriented brand from Toyota in the early 2000s as the automaker saw the light in the fact that its products had become unappealing for younger shoppers. The tC began as one of the more practical and more powerful cars in its class, albeit with a sporty appeal and a long list of dealer-installed options. The current car is powered by a 2.5-liter four-cylinder engine with 180 horsepower and a standard six-speed manual transmission. More recently, Toyota has said that Scion is evolving to become an experimental brand for designs and features that don't quite fit into the rest of the brand's mainstream lineup, hence the rear-wheel-drive Scion FR-S sports car. When the 2014 Scion tC debuts on March 28, we don't expect it to be much more radical than the current car, but we do anticipate it'll have some design elements that aren't fitting alongside your average Corolla on dealer lots. Source: Scion/Toyota