Report: Chrysler to Scale Back SRT Viper Production amid Slow Sales, Surplus Inventory

By Matthew Askari | October 03, 2013
Chrysler is scaling back production of its SRT Viper sports car by a third, amid slow sales and excess inventory. According to the report from Automotive News, Chrysler will reassign Viper workers to other plants. The move comes before the onset of colder weather, which is typically a slower time for sales of sports cars. Head of SRT Ralph Gilles said the production of the Viper had gotten off to a slow start, and the company had experienced difficulty in meeting high internal quality standards. Production and deliveries will likely pick back up in the warmer months. "We typically do very well with the Viper in early Spring," Gilles said. The 2013 SRT Viper had made its much anticipated debut late last year, and had brought with it plenty of its performance-car pedigree. The 2013 Viper is powered by an 8.4-liter V-10 engine, and is capable of producing 640 hp. It's also racecar quick, boasting 0-60 mph times in the low three second range, and has an optional track package available for enthusiasts looking to drive the Viper on more than just the street. An entry-level SRT Viper starts at about $100,000 after delivery. The top of the range SRT Viper GTS starts at $122,390.
Source: Automotive News (subscription required)