Scion Prices 2012 Scion tC and xB, Adds New Features and Technology

By Trevor Dorchies | June 29, 2011
Scion has just priced two of the three 2012 models in its lineup, the Scion xB crossover and the tC sports coupe, and has provided a little more detail on the “high voltage” tC Release Series 7.0 model, created by Zeus himself (the God-of-Gods is the center of a clever ad campaign for the special edition model). The 2012 xB will pop up at dealerships this July with an MSRP of $16,300 for the five-speed manual and $17,250 for the four-speed sequential shift automatic transmissions respectively. The 2012 tC starts at $18,575 with a six-speed manual transmission or $19,575 with a six-speed automatic and will be available later this summer. All prices listed are before a destination fee of $720. Both the tC and xB come standard with an AM/FM/CD/HD/USB 160-watt maximum output Pioneer audio system that includes HD radio and Bluetooth connectivity, allowing for hands-free phone connection and audio streaming. The audio system features an organic electroluminescent (OEL) screen and the screen can be programmed with a personalized welcome message.
An optional 200-watt maximum Pioneer Premium audio system with an enhanced 5.8-inch LCD touch-screen display is available for the xB, and a 340-watt Pioneer unit is available for the tC. As we outlined yesterday, the tC lineup has also gotten a “jolt” from Zeus with the addition of the 2012 tC Release Series 7.0 model.  Only 2200 tC models will be built and will be coated in a “high voltage” yellow paint with contrasting black mirrors and 18-inch black alloy wheels. The High Voltage yellow exterior seeps into the tC’s interior with black and yellow seat fabric, a leather wrapped steering wheel with yellow stitching and an individually numbered Toyota Racing Development (TRD) identification plate. The tC RS 7.0 also gets a smart key feature and a TRD push-button start (a first for Scion). The limited edition Scion will carry an MSRP of $20,905 and $21,905 when equipped with a manual and automatic transmission. Like the base tC, a $720 delivery, processing and handling fee is not included in the price. Does the tC Release Series 7.0 grab your attention or is it all flash with nothing to back it up? Source: Scion