Select Fiat Dealers Will Sell the Alfa Romeo 4C

By | November 04, 2013
The return of Alfa Romeo to U.S. soil always seems to be four or five years away, and with delay after delay, we might not see the latest model for some time. It's been a toss-up as to what Chrysler Group dealer will sell the Alfa Romeo 4C, and in a statement made earlier this year, it was said only Maserati dealerships would be selling the coupe. But in a reversal, Chrysler-Fiat CEO Sergio Marchionne has spoken out and said that Fiat dealers will handle all Alfa Romeo distribution. Harald Wester, global head of Fiat's Alfa Romeo and Maserati brands, told Automotive News via email that the Alfa Romeo 4C would arrive at Maserati dealers next year, leading the brand's return to the states. This didn't sit well with Fiat dealers that viewed the brand new coupe as a way to solidify their long-term business plans. Right now product plans are still in the works for Alfa, which will be unveiled this coming spring. Marchionne said in a recent statement that "I think our intentions are unchanged from the way in which we approach the distribution network in the U.S. I think we're confirming today that, subject to Fiat and Chrysler resolving issues relating to distribution of Alfa, that that strategy will be executed throughout 2014 in anticipation of products on U.S. shores in 2015." Whether Fiat or Maserati will get the opportunity to sell the Alfa Romeo 4C when it lands in 2015 is still up in the air, but many things can change between now and then. Hopefully we won't have to wait much longer before our shores are graced with the new coupe. Fiat dealers are continuing to focus on the vehicles they currently offer, and plan for new products within the next few years. Source: Automotive News (Subscription Required)
  • 2014 Alfa Romeo 4C1
 
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