September Sales: Charts Galore, and a Slow Start For the Midsize Pack

By Blake Z. Rong | October 02, 2012
The Month That Was seemed to slow down a little from the frenetic pace that was August: a month that saw brands like Acura and Volkswagen surge ahead, while BMW and Mazda fell by the wayside. How fickle the world of automotive sales are—BMW reversed its fortunes to slink by into the black, while Mazda got ahead as well. As for Volkswagen, well—they sure like throwing that "record-breaking" phrase around in Virginia, don't they? And with good reason, too! Overall, September's sales are up by around 12 percent, which isn't anything close to the rollicking, feel-good party that August was (20 percent gains in the Month With No Holidays), nor were the percentage gains as strong as last year. This year, and especially this third quarter, has seen an upheaval in new models: Ford is replacing its Fusion, which hasn't had a chance to prove itself in showroom floors yet. Likewise with the new Accord, which is just getting things started. Nissan is having trouble getting its Altima ready for prime time; its sales fell 2.4 percent compared to last September, despite a brand spankin' new midsize sedan that, by all accounts, is better than the last one. What's up with Nissan? Expect these three brands to see the impact of their new midsizers during October, closing out 2012 with a strong sales push. As we said, charting automotive sales can be a fickle task. *Percentages reflect the change in the average number of vehicles sold per day (Daily Sales Rate), and not the difference in actual number of vehicles sold for each month.
Brand September 2011 September 2012 Increase/Decrease Daily Sales Rate* Increase/Decrease Best Selling Model
Acura 10,010 14,366 4,356 43.5% MDX
Audi 9,725 12,302 2,577 26.5% A4
BMW 21,750 21,761 11 0.1% 3-Series
Buick 13,599 14,673 1,074 7.9% LaCrosse
Cadillac 12,579 12,741 162 -1.3% SRX
Chevrolet 147,611 149,801 2,190 1.5% Silverado
Chrysler 23,559 24,850 1,291 5% Town & Country
Dodge 40,075 47,356 7,281 18% Caravan
Fiat 2,773 4,176 1,403 51% 500
Ford 168,181 168,174 -7 0% F-150
GMC 33,192 33,194 2 0% Sierra
Honda 79,522 102,845 23,323 29.3% Accord
Hyundai 52,051 60,025 7,974 15% Elantra
Infiniti 8,479 9,445 966 11.4% FX
Jaguar 1,111 1,004 -107 -10% XF
Jeep 35,565 39,245 3,680 10% Grand Cherokee
Kia 35,609 48,105 12,496 35.1% Optima
Land Rover 2,740 3,636 896 33% Range Rover Sport
Lexus 8,860 12,020 3,160 35.7% ES
Lincoln 7,018 6,802 -216 -3.1% MKZ
Mazda 25,521 24,135 -1,386 -5.4% Mazda3
Mercedes-Benz 21,645 23,156 1,511 7% C-Class
Mini 3,999 4,899 900 22.5% Countryman
Mitsubishi 5,803 4,806 -997 -17.2% Outlander Sport
Nissan 82,462 84,485 2,023 -2.4% Altima
Porsche 2,170 2,736 566 26% Cayenne
Ram 25,364 26,414 1,050 4% Ram
Smart 469 1,030 561 119.6% Fortwo
Subaru 20,934 27,683 6,749 32.2% Outback
Suzuki 2,026 1,921 -105 -5.18% SX4
Toyota 58,237 85,642 27,405 47.1% Camry
Volkswagen 27,036 36,339 9,303 34.4% Jetta
Volvo 5,042 4,977 -65 -1.3% XC60
 
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