Top Ten Cars For Generation X Buyers

By Joel Arellano | July 13, 2011
Cargo space, apparently, is priority uno to Generation X car buyers, who were born 1960s, 1970s and early 80s. “Generation X consumers prefer vehicles that fit their changing lifestyles and helped spur the demand for automakers to build larger, roomier vehicles,” said Jesse Toprak, Vice President of Trends and Analysis at, in a statement. “This post baby boomer generation has greater purchasing power and values practical luxury and safety features for their families.” Volkswagen, Land Rover, and Audi take the top three spots as brands of choice for Gen X buyers based on a report on data collected in 2009 and 2010. The top ten vehicles actually purchased, though, by buyers are a bit more mundane with segment stalwarts Toyota, Honda, and Nissan solidly in the mix. The BMW M3 and Chevy Aveo, though, show that car shopping can be unpredictable.
Volkswagen Routan
Based off the mechanical similar Chrysler Town & Country minivan, the Volkswagen Routan differentiates itself with a more luxurious feel, more standard features, and tighter suspension. Both minivans are powered by Chrysler’s 3.8 liter V-6 and 4.0 liter V-6 engines mated to a six-speed automatic for 2009 and 2010. BMW M3 Sedan This performance car’s presence on this list shows that plenty of Gen Xers enjoy driving just for its own sake. The M3, like the 3 Series on which it’s based, is available in sedan, coupe, and convertible models. BMW’s M division inserts a monstrous 4.0-liter V-8 capable of putting out over 400 horsepower and near 300 pound-feet of torque. Impractical for hauling the kids or in-laws on a regular basis? Yes. But the average price paid ($56,775, one of the highest on this list) shows Gen X members are willing to pay for fun as well as practicality. Nissan Quest We were surprised the Nissan Quest placed third on the list, beating segment leaders Honda Odyssey (5th) and Toyota Sienna (7th). We surmise the Quest’s unique, polarizing style, caught many Gen X members’ eye (and pocketbook). Otherwise, the Quest matches its competitors offering plenty of space and a competitive engine. The last-generation model’s lack of standard stability control has been rectified in the latest edition.
Nissan Armada
The Armada, with seven-passenger seating and a 9000-pound tow rating, is a serious people and cargo hauler. Gen X members, apparently, may find the full-size SUV too much money as it suffers the highest discount (14.8%) from the MSRP. Honda Odyssey The Honda Odyssey strikes the best balance of features and pricing to many Gen Xers who are willing to pay near sticker price (2.4% from the MSRP) for the minivan. The Odyssey has been redesigned for 2011 with a new look and refreshed 3.5-liter V-6 coupled with either a five- or six-speed automatic transmission. At 19/28 mpg city/highway, the Odyssey is one of the most fuel-efficient minivans on the market. Toyota Land Cruiser With an MSRP of nearly $70,000, the full-size Toyota Land Cruiser SUV is the most expensive vehicles on the list, even beating the BMW M3. Yet with one of the lowest discount percentage from MSRP (3.6%), Gen Xers feel they’re getting a lot of bang for their buck for their Cruiser. This is especially true for Gen X members whose travel to the cabin home or even the desert campsite can take them off-road.
Toyota Sienna
Though considered the main rival to the Honda Odyssey, Gen X members did not value the Sienna as well, requiring nearly three times the discount (7.4%) to strike a deal. Toyota has revamped the Sienna with a new look, more interior space, and more trims from practical hauler to, interestingly, a sporty model. Volvo XC90 Gen X members must consider Volvo’s largest SUV as “just right” among the premium SUVs, with nearly 50% purchasing it for a middle-of-the pack discount (5.4%) from the MSRP. The XC90, which was refreshed in 2007, enters the new model year largely unchanged. Note that the XC90 with 4.4-liter V-8 has been retired. Infiniti QX56 The mammoth QX56 has been completed redesigned for the new model year, sporting a new look, more powerful, more fuel efficient, 5.6-liter V-8 engine. Busy Gen X members, when topping off the new QX56’s 22-inch wheels, will appreciate the full-sized SUV’s tire pressure inflation indicator that honks the horn when the tire’s at the correct pressure.
Chevrolet Aveo
The Aveo’s appearance on the list suggests that vehicle cost is still a major consideration among Gen X members particularly those affected by the recession. However, dealers still have a hard time selling the diminutive subcompact, which has the highest discount (14.4%) on the list. Value-oriented Gen Xers now have plenty of options in the segment. What do you think of the list? Anything missing? Or are there vehicles that shouldn’t be on the list? Let us know in the comments below. Source: Truecar
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Generation X prefers space, but today's generation is inclined to subcompacts and higher fuel economy.