Ad Radar

Spied! 2015 Buick Anthem: GM Runs Out of New Names, Puts Best Finger Forward

By Jacob Brown | June 12, 2013
Yesterday, it appeared Ford was smug in its confidence that it would remain numero uno in full-size truck sales. Sure, it may be, but Buick is quick to react with a proclamation of its own, with an engineer showing his support for GM to the world in these spy shots of the 2015 Buick Anthem. Paragraphimage Slotting between the itty-bitty Buick Encore and the Moby Dick-sized Buick Enclave, the 2015 Buick Anthem--what it's known as so far--will share its midsize "Delta" chassis with the 2015 Chevrolet Equinox and GMC Terrain, giving Buick the most complete crossover lineup of any General Motors brand. The current crossovers use the Theta platform, which is a little on the too-big side to properly compete both domestically and abroad with the Ford Escape and European Ford Kuga. A platform, incidentally, is the shared underpinnings used by multi-brand automakers such as GM to help reduce the cost of developing different vehicles. But this is not the first time Buick has looked at producing its own midsize crossover. Back in 2009, Buick was about to debut a plug-in crossover based on the Saturn Vue after GM was busy paring and resorting its brands, trying to find a vehicle to replace the out-of-production Buick Rainier SUV. Critics lambasted it, and it was sent to the annals of history, where its V-6 hybrid powertrain was eventually scrapped after Cadillac found it couldn't use it in its SRX. The Vue would eventually re-emerge as the fleet-only Chevrolet Captiva in the U.S. Paragraphimage There were other crossover projects to come Buick's way before the 2015 Anthem, too, but they were purged during GM's bankruptcy and didn't even see conceptualization. Still, if the Buick Anthem's name sounds familiar, it's because that's what one of the original precursors to the Oldsmobile Aurora sedan was called on the auto show circuit. GM has a way of reusing names every so often. Of note with the 2015 Buick Anthem are its clearly visible Buick waterfall grille, copious LED lights, and a Lidar on top, which we assume is for testing an active cruise control system. Similar in size and concept to the forthcoming Lincoln MKC, the 2015 Buick Anthem will undoubtedly have at least one four-cylinder powertrain and may have a new turbocharged engine or V-6 filling the void for more power up top. This should also allow the next-generation Cadillac SRX to go further upscale when it reaches showrooms around the same time as well as the next-generation Buick Enclave, which should arrive in time for the 2017 model year.
  • 2015 Buick Anthem Spy Photo 01
  • 2015 Buick Anthem Spy Photo 02
  • 2015 Buick Anthem Spy Photo 03
  • 2015 Buick Anthem Spy Photo 04
  • 2015 Buick Anthem Spy Photo 05
  • 2015 Buick Anthem Spy Photo 06
  • 2015 Buick Anthem Spy Photo 07
  • 2015 Buick Anthem Spy Photo 08
  • 2015 Buick Anthem Spy Photo 09
  • 2015 Buick Anthem Spy Photo 10
  • 2015 Buick Anthem Spy Photo 11
  • 2015 Buick Anthem Spy Photo 12
  • 2015 Buick Anthem Spy Photo 13
  • 2015 Buick Anthem Spy Photo 14

So excited that Buick's next SUV the Anthem is going to be a nice size vehicle that young and old will enjoy.  Hope they stay on schedule so we can see the vehicle in 2014 and drive it in 2015.  I am a Buick lover and was hoping to already be in a Buick SUV, but was disappointed with the Encore, just two small for anyone.  No one likes to sit on top of their passenger, and we always have a passenger more often than not. I hope it has the Buick amenities that we have come to expect from Buick.  The lumbar seat for both the driver and passenger is a plus, that only Buick has to offer.  Of course looking for good gas mileage also.  Thanks Buick don't disappoint your Buick lovers this time.  Live up to the name "Buick"

Paul Godsmark
Paul Godsmark

The LiDAR on top is a Velodyne HDL-64E which costs about $70,000.  It could be used to test the ACC system, but there surely must be cheaper ways to do it than use this expensive 360 degree tope-end LiDAR?

I have been following the development of autonomous vehicles and their potential impacts on society, and this is an unusual development, as this is the first time I have seen a LiDAR on a vehicle that isn't obviously being used for researching the technology.  If you find out more then please let us know.