Subaru Now to Offer Kicker Sound System for Impreza, WRX, Outback Sport Models

By Automotive Staff | March 01, 2011
Audiophile? Here's another reason to check out Subaru's latest offerings. The feisty automaker has announced it has teamed up with Kicker to offer a powered subwoofer enclosure for Impreza, WRX, and Outback Sport models. “Kicker has been providing the industry with quality after-market audio accessories for many years,” Jay Gellethy, Subaru’s accessories marketing manager, said in a statement. “We are pleased to offer another high quality upgrade for our vehicles that our enthusiasts will enjoy.” Subaru now offers two different powered subwoofer models, each expressly designed to fit in the trunk space of all 2008-2011 Imprezas. Units designed for wagon models sit directly behind the second-row seats, while those designed for the four-door sedan fit neatly in the space aft of the driver’s side wheel well. Regardless of the design, each incorporates both a 10-inch Kicker subwoofer and a 100-watt amplifier within the enclosure. Subaru says the system is a true plug-and-play device, and can be installed on vehicles with both base and upgraded radio head units.
Full press release can be found below. Pricing for the powered subs is set at $499, and the units can either be installed at the port of importation or by dealers — the latter perfect for those looking to retrofit without running cable. From what we can tell, the pricing is on par with similar aftermarket devices. Subaru Partners With KICKER® for Performance Audio Upgrades CHERRY HILL, N.J., Feb. 23, 2011 /PRNewswire/ -- Subaru of America, Inc. announced today that it will partner with KICKER Performance Audio, a 30-year industry leader in mobile audio, to supply Subaru customers with original equipment (OE) upgrades for specific models. The high-performance Subaru audio upgrades made by KICKER are compatible with all 2008-2011 Impreza™ sedans, Impreza WRX™ sedans, 2011 WRX STI™ sedans, and all 2008-2011 Impreza, Impreza WRX and WRX STI 5-door™ vehicles with navigation or non-navigation audio systems. "KICKER has been providing the industry with quality after-market audio accessories for many years," said Jay Gelletly, Subaru Accessories Marketing Manager. "We are pleased to offer another high quality upgrade for our vehicles that our enthusiasts will enjoy." The audio system includes a 10-inch powered subwoofer in a molded enclosure made to fit in the trunk or cargo area of the specific model leaving plenty of trunk cargo space available. The subwoofer is powered by an integrated 100-watt, high-efficiency digital amplifier that is tuned to specifically match the size of the enclosure; resulting in deep, powerful bass from a small space, enhancing overall performance and accuracy system-wide. The amplifier connects into the existing Subaru audio system using a true plug-and-play wire harness. The audio upgrade kits are now available through Subaru dealerships. The upgrade kit may either installed at the factory port processing facility, or at the dealership prior to delivery. About KICKER/Stillwater Designs KICKER Performance Audio systems, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized dealers worldwide, and also through selected Original Equipment Manufacturers. Consumers needing more information on KICKER or Livin' Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand Web site at Follow KICKER at and
About Subaru of America, Inc. Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru vehicles are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For ad via Subaru courtesy of Motor Trend Staff
Vancouver Dodge
Vancouver Dodge

I don't know if the approximately $500 - dollar upgrade bill can entice car owners. Well, if they're a fan of Kicker, or if they would want "Kicking" sound system for their Subaru, they will. But more frugal drivers/owners of the Impreza would probably opt out. I'm hoping this would work for Subaro though.