Toyota Announces Prices for 2012 RAV4 and Prius Liftback

By Trevor Dorchies | December 19, 2011
Toyota has released pricing today for two heavyweights its stable: the 2012 Toyota RAV4 and 2012 Toyota Prius Liftback. The RAV4 is offered in three models: RAV4 grade, Sport, and Limited and will be priced $100 higher than last year's model. Toyota's wildly popular compact SUV will start at $22,650 and tops out at $28,650. The 2012 Prius Liftback welcomes the Prius v, the Prius Plug-in hybrid, and the Prius c to its family. It receives a two percent increase and will start at $24,000 and no more than $29,805. The RAV4 includes a new audio system for the 2012 model year and also includes hands-free capabilities, phone book access, and the ability to stream music through a Bluetooth hands-free device. The Limited Grand will offer a Display Audio with Navigation and Entune. Entune is Toyota's multimedia system that is smartphone compatible and includes Bing as a search engine. It also includes Pandora, which provides real-time updates for traffic, weather, and fuel prices. For 2012 the Prius Liftback receives a facelift, revamped tail lamps, redesigned 15-inch wheel covers, and LED Daytime Running Lights. Interior updates include a 6.1-inch Display Audio system with a USB port and Bluetooth connectivity. RAV4 pricing don't include an $810 delivery, processing, and handling fee while the Prius Liftback excludes a $760 fee as well. You can view the pricing for both the 2012 Toyota RAV4 and Prius Liftback below. Source: Toyota
Model 2011 Price 2012 Price Increase
2012 RAV4 Base 2WD 4AT $22,475 $22,650 $175
2012 RAV4 Base V-6 2WD 5AT $24,510 $24,685 $175
2012 RAV4 Sport 2WD 4AT $24,175 $24,350 $175
2012 RAV4 Sport V-6 2WD 5AT $26,105 $26,280 $175
2012 RAV4 Limited 2WD 4AT $25,465 $25,330 ($135)
2012 RAV4 Limited V-6 2WD 5AT $27,385 $27,250 ($135)
2012 RAV4 Base 4WD 4AT $23,875 $24,050 $175
2012 RAV4 Base V-6 4WD 5AT $25,910 $26,085 $175
2012 RAV4 Sport 4WD 4AT $25,575 $25,750 $175
2012 RAV4 Sport V-6 4WD 5AT $27,505 $27,680 $175
2012 RAV4 Limited 4WD 4AT $26,855 $26,720 ($135)
2012 RAV4 Limited V-6 4WD 5AT $28,785 $28,650 ($135)
2012 Prius One Five-door Liftback (fleet only) $22,120 $23,015 $895
2012 Prius Two Five-door Liftback $23,520 $24,000 $480
2012 Prius Three Five-door Liftback $24,520 $25,565 $1,045
2012 Prius Four Five-door Liftback $27,320 $28,235 $915
2012 Prius Five Five-door Liftback $28,790 $29,805 $1,015
  • 2012 Toyota RAV4 Drivers Side Thre Quarters
  • 2012 Toyota Prius Drivers Side Three Quarters
 
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