Toyota Discontinues the Matrix for 2014

By | August 06, 2013
Thanks to poor sales and a recently unveiled 2014 Toyota Corolla, it looks like there is no more room for the Matrix in the 2014 Toyota lineup. The Matrix has been in the lineup for the past ten years, and Toyota has announced that it will not be continued, although there is no vehicle set to take its place. Previously, rumors have circulated that the Matrix would be dropped, leaving many to suspect the future of the hatchback in the Toyota lineup was doomed. Toyota boss Bill Fay told Automotive News in December 2012 that "If we don't have the Matrix, it won't be the end of the world." The Toyota Matrix was one of two vehicles developed from a partnership with General Motors made in 1984. The sister vehicle of the Matrix developed from this arrangement was the Pontiac Vibe, which was discontinued in 2009 after GM's bankruptcy.
With room in the Toyota lineup, it's possible that the automaker may bring the Auris to America, which is also called the Corolla hatchback in some parts of the world. Currently sold in Europe and Japan, the Auris didn't make it to the States as it was too close to the Matrix. Toyota could use another hatchback in its lineup, and with the Auris' debut at last year's Paris Auto Show, the new, more fuel-efficient models may be just what Toyota needs. Source: Motor Trend