Toyota Drops Price On Venza, Matrix; Increases Almost Everything Else

By Joel Arellano | November 29, 2011
This week, Toyota released pricing info on most 2012 models and select Lexus vehicles. Most which saw slight price hikes, with the exception of the Matrix hatchback and Venza crossover. The 2012 Toyota Matrix, also known as the Toyota Corolla Matrix, carries on unchanged into the new model year which includes pricing. Pricing starts at $19,605 for the base L model and tops out at $22,475 for the Matrix S with all-wheel drive. Pricing includes the $760 destination and handling. Pricing splits on the 2012 Toyota Venza crossover depending upon model. Offered in the same three-model breakdown like most Toyota vehicles, pricing for the base 2012 Venza LE starts at $28,185, an increases of $240 from 2011. Pricing for the mid-level XLE, on the other hand, drops by $880 to $30,585 starting price while the top-of-the-line Venza Limited falls by $460 to start at $37,225. All prices include $760 for destination and handling.
The 2012 Toyota Corolla now starts at $16,890, a $230 price increase from last year's model, with the popular mid-level LE trim starting out $310 higher at $18,670. All prices include $760 for destination and handling. The popular 2012 Toyota Tundra Regular Cab saw the highest price increase at $720 from last year's model, a jump ranging from 2.4 percent to 3.0 percent depending on model. Other Tundra models saw a slight $250 price hike. The 2012 Toyota Highlander SUV sees a $150 price increase from last year's pricing and starts at $29,050 except the Highlander Hybrid which sees a $400 hike. Finally, fans of the unique 2012 Toyota FJ Cruiser will have to pony up an extra $125 for the SUV, which starts at $26,925. All prices include $810 for destination and handling. The Lexus LS flagship gets a $500 price jump for 2012 with the starting price of $68,505. Same with the 2012 Lexus CT 200h Premium, which now starts at $32,625. Pricing for the base CT 200h, interestingly, remains the same as last year's model. Pricing includes $875 for destination and handling. Source: Toyota