Toyota Introduces New Tagline to Reflect Customers Who Shape Brand

By Trevor Dorchies | September 12, 2012
Since 2004, Toyota has attempted to entice its buyers with the tagline, "Moving Forward." Starting on December 31 of this year, the Japanese automaker will introduce its latest advertising one-liner: "Let’s Go Places." Toyota’s latest slogan gained inspiration from its customers, and the direction the automaker is headed moving forward. Wait, where have we heard that before? ""Let’s Go Places' speaks to the evolution of Toyota and our commitment to leading through innovation, enriching lives and connecting with customers in new ways they define," said Bill Fay, group vice president and general manager, Toyota Division in a statement.  "It is energetic, aspirational, inclusive and very versatile. The phrase conveys a dual meaning of physically going places and taking off on an adventure, while also expressing optimism and the promise of exciting innovation that enriches people’s lives. It allows our associates, customers, dealers, and suppliers to interpret it in ways that are most personally relevant to them." Over the years, Toyota has used other taglines like "You asked for it. You got it," (1975 to 1979), "Who could ask for anything more?" (1986 to 1990), And "Toyota. Everyday," which appeared in the Sly and Family Stone song "Everyday People" from 1997 to 2001. Of course, can even say "Oh, What a Feeling," (used from 1980 to 1986) without wanting to jump in the air?
Starting next year, Toyota will begin using "Let’s Go Places" in national and regional advertising. The one-liner will also appear on all media platforms where Toyota advertises too. Next year will be a busy one for Toyota and Scion as the brands will be unveiling seven new or redesigned vehicles so expect to see a lot of this new slogan. What do you think of Toyota's new tagline? Do you think you could have come up with something better? Tell us what you came up with in the comment section below. Source: Toyota, Automotive News (subscription required)