Toyota Prices the 2014 Yaris

Earlier today, Toyota announced the pricing for the 2014 Toyota Yaris. The starting price for each model increases by $60 compared to the 2013 version. New to the Yaris in 2014 will be Daytime Running Lights, which will come standard on all 2014 models. The new model went into production earlier this month and will feature other product enhancements in addition to the DLRs. The new Yaris will be available in both a three-door and five-door liftback models, with available five-speed manual or four-speed automatic transmission. It's likely the new Yaris will be powered by a four-cylinder engine and achieve 30/38 mpg city/highway with the manual transmission and 30/35 mpg city/highway with the automatic. Toyota's Star Safety System comes standard on all models, which includes Vehicle Stability Control, Traction Control, Anti-lock Brake System, Electronic Brake-force Distribution, Brake Assist, and Smart Stop Technology. All models come with complimentary Toyota Care that covers normal factory maintenance for two years or 25,000 miles, whichever comes first.
Pricing for the 2014 Toyota Yaris is below. All prices listed below exclude the $795 destination charge.
  • 3-door L Liftback: $14,430
  • 3-door L Liftback: $15,155
  • 3-door LE Liftback: $16,015
  • 5-door L Liftback: $15,455
  • 5-door LE Liftback: $16,490
  • 5-door SE Liftback: $16,540
  • 5-door SE Liftback: $17,340
Source: Toyota