Toyota (Finally) Builds One Millionth Texas Truck

By | September 19, 2013
Today, Toyota Texas announced the celebration of the one millionth truck to be produced at the San Antonio, Texas plant. While this is a big achievement for the automaker, others like Ford, Chevrolet, and Ram produce these numbers every couple of years. In order for Toyota to compete with the staples of the pickup truck segments, it still has a long way to go before it catches up to its main competitors. A Sunset Bronze Mica colored 1794 Edition Tundra rolled off the production line early Tuesday morning, marking this milestone for the plant where both Tacoma and Tundra trucks are produced. This special edition Tundra was produced as a tribute to the ranch founded in 1794, where the plant is located. The San Antonio plant will be celebrating its 10 year anniversary later this year. "We are grateful for our loyal customers across North America who tell us they love driving Texas-built Tacomas and Tundras. It makes me incredibly proud of our team members and 21 on-site suppliers every time I see one of our trucks on the road knowing that safety and quality are built into every one of them," said Chris Nielsen, president of Toyota Texas.
At the end of August, Kaz Ohara, Toyota USA sales CEO, sat down with Bloomberg to discuss the future of Toyota in the pickup segments. Toyota understands that it will take time for the company to move from being a niche player to a real competitor. Not only will the brand's image have to be established, production will have to increase significantly to keep up with the likes of Ford and Chevrolet. Below are some facts about both Toyota Texas and the one millionth milestone.
  • If you lined up all the trucks produced by Toyota Texas, it would span 3,700 miles.
  • The 2014 Tundra is the most American vehicle ever produced by Toyota.
  • Production at the plant began in October 2006 with the Tundra.
  • Production of the Tacoma was added in 2010.
Source: Toyota