Toyota RAV4 EV Unveiled at EVS26 with $49,800 Price Tag

By Jacob Brown | May 07, 2012
The Toyota RAV4 EV broke cover at this year's Electric Vehicle Symposium (EVS26), ushering in the first all-electric production crossover in the U.S.  since the automaker's last RAV4 EV packed up shop in 2003. Partnering with Tesla for design consultation and battery supply, Toyota designed the RAV4 EV to come in one flavor—completely loaded—and start at $49,800. With that, the RAV4 EV will come with a 154-horsepower electric motor underhood that will allow for distinct normal and sport driving modes. In normal mode, it'll be limited to an 85-mph top speed with an 8.6-second 0-60 time. Sport mode will speed things up a bit, posting a 7.0-second 0-60 time—about the same as a V-6-powered RAV4—and a top speed of 100 mph. The RAV4 EV will have an approximately 100-mile driving range; no word on whether that's in sport or normal mode, but we're guessing the latter. Additionally, the RAV4 EV will have a redesigned front bumper to lower wind resistance, more efficient LED low-beam headlights, variable seat heaters that can extend heat to the upper back, an eight-inch touchscreen display exclusive to the RAV4 EV, Entune, and trim and emblems exclusive to the electric model. It'll be available in three colors: Blizzard White Pearl, Shoreline Blue Pearl, and Classic Silver Metallic.
Toyota says the RAV4 EV has been packaged in such a way that none of the standard crossover's 73 cubic feet of cargo space had to be compromised to accommodate the battery pack. It'll be manufactured in Toyota's Woodstock, Ontario, Canada, plant and go on sale this summer. If you're interested in forking out the nearly $20,000 premium over a similarly optioned RAV4 V-6 Limited to hop aboard the green bandwagon, here's a little deflation for your decision-making process: Toyota only plans to make 2,600 of the electric crossovers over the next three years. Additionally, they'll only be available in four major markets in California: Sacramento, San Francisco Bay Area, Los Angeles and Orange County, and San Diego. Source: Toyota