2014 Toyota 4Runner Reveal Coming to Stagecoach Music Festival

The redesigned 2014 Toyota 4Runner will debut at the 2013 Stagecoach Music Festival in Indio, California on April 27. This is the automaker's first public reveal at a major music festival. The 4Runner is now in its fifth generation, and one of the few fully capable SUVs in the segment. The 2014 Toyota 4Runner will be available in the SRS, Limited, and Trail models. Toyota returns for the seventh year as a sponsor for the country music festival, and will kick off the event with a circus-themed fan experience. The automaker plans to reveal the new 2014 4Runner on the unique Toyota stage hosted by SiriusXM's Buzz Brainard, with a special performance from Dierks Bentley. To further the celebration, Toyota is putting on a sweepstakes from April 25-29. Fans will have the chance to win one of six guitars signed by Dierks Bentley. More information and a complete set of rules can be found either on Toyota USA's Facebook page or at a special sweepstakes website.
The carnival theme, presented by the automaker, will continue through the festival with the World of Wonders, where fans can take a break from the heat and check out the following activities:
  • Camry Claw - Toyota has custom-built a Camry with a claw machine operated through the sunroof for a chance at fun prizes
  • RAV4 Palm Reader - Fans can hear their future and see if their wishes will be granted
  • Tacoma Charging Station - Guests can recharge their mobile devices
  • Tundra Strongman - Attendees can test their strength against the full-size pickup
  • Carnival Arcade - Retro game zone outfitted with a ring toss and milk jug throw
  • Cooling Zone - Fans can escape the heat and relax under cool misters
  • Big Top Photo Booth - Fans can pick out props for this personalized photo opportunity
The Toyota World of Wonders will also hold dancing lessons, temporary tattoo parlor, and leather accessory creation station. Ivan Stewart will be on-site to meet fans and sign autographs, as well as provide driving demonstrations.
For those who want to test drive some of Toyota's lineup, head to Lot 6C to get behind the wheel of the current generation 4Runner, Tundra, Tacoma, Sequoia, and FJ Cruiser. The automaker will even make a donation to one of three charities for every guest who completes a test drive. Participants will also be entered in a contest to win a Weber grill. Source: Toyota