Toyota Starts Production of 2014 Highlander with Expanded Sales Potential
The 2014 Toyota Highlander will carry quite the burden of expectations for Toyota, as it's designed to be larger, more refined, and more luxurious than the vehicle it replaces. Today, it's heading into production, signalling the beginning of a $430 million investment in Toyota's Princeton, Indiana, plant. The new Highlander will receive power by way of a 2.5-liter four-cylinder, a 3.5-liter V-6, or a hybrid powertrain connected to a V-6 engine. Already, 4,500 people work in Princeton to build the Toyota Sequoia and Sienna, and this addition will bring that number to 4,700 people by the end of the year. All told, the addition of the 2014 Toyota Highlander to the plant will bring in 600 new jobs. The outgoing model is produced partially in Japan's Kyushu plant and and in Indiana. All models for our market will be produced in Indiana from here on out. But that's not all. Toyota will be exporting the 2014 Highlander to two new markets: Australia and Russia. Both markets are growing for the brand where all-weather vehicles are big sellers. The Highlander is already sold in both places, but its availability will be greatly expanded. Its price should also become more competitive, as the U.S.-built models ought to be more affordable than the Japanese-built vehicles the countries received. We'll be driving the 2014 Toyota Highlander next week and will have our First Drive impressions up shortly thereafter. Source: Toyota
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