Toyota to Expand Hybrid Offerings Including Tundra Pickup Trucks

By Joel Arellano | December 16, 2011
General Motors and Chrysler did not see truck sales charge upward when they debuted Chevrolet Silverado/GMC Sierra hybrid trucks and the Dodge Ram Hybrid oh so many years ago. Heck, Chrysler nixed the Dodge Ram Hybrid so fast that truck fanatics barely recall it. So why does it look like Toyota is jumping into the sluggish hybrid truck market? CAFE regulations. As detailed previously, the federal government has added an addendum mandating improvements in medium and large truck fuel economy figures starting 2017. (Cars and light trucks are the basis of the original CAFE regs.) Toyota and Ford, in seemingly response to the government's actions, signed a Memorandum of Understanding, or MOU, to develop hybrid engine technologies for their pickups scheduled to debut around 2020. Now it looks like Toyota may debut a hybrid pickup truck prototype earlier in 2012, possibly in response to news that GM will debut new Chevrolet Silverado/GMC Sierra hybrid trucks around 2014.
Recently, Takeshi Uchiyamada, chief of Toyota's global R&D, admitted the company's lagging in other powertrain technologies like direct injection. Toyota has just signed a Memorandum of Cooperation (MOC...can't automakers just say they shook hands or something?) with BMW over its diesel technology.'s take: There's no immediate impact to the consumer since we're not expecting these hybrid pickup trucks to hit the dealerships until at least mid-decade. That is, if the world hasn't ended in 2012. Source: Automotive News (Subscription required)

fugly. ram's are REAL trucks!