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Tracking Sales: November 2012 Automaker Sales Winners and Losers

By Trevor Dorchies | December 05, 2012
We're entering the final stretch of 2012 as November has come and gone. With one month remaining, some automakers are enjoying a record year, while others will be forced to limp to the finish line. Ford will surely be crossing the finish line under its own power as it enjoyed a monster November with 171,941 units sold, up 7.1 percent from the same month last year. The F-Series truck lineup, Ford's best-selling vehicle for 34 (about to be 35) years running, broke through the 50,000 unit mark with 56,299 trucks taken home last month. Oddly enough, Ford's luxury arm Lincoln will be one of those automakers who will need some help getting across the line. Lincoln only managed to move a meager 5,732 units last month, down 9.1 percent over the same month last year. Checking in with the competition across the way in Detroit, Buick saw the Regal underperform with only 1,101 units sold last month. That's only about half the number of units sold in November of 2011, bad news for the premium General Motors brand. In October of 2012, the Buick Regal only managed to sell 1,466 units, good for a 35.7 percent month-to-month decrease. Check out our full list of winners and losers below to see how some automakers faired last month. Winner: Subaru, up 59.7 percent The biggest winner in terms of percentages, Subaru saw its sales balloon to 28,206 units last month, 10,549 more than the same month last year. As a matter of fact, November 2012 was the best November in Subaru's history. Leading the way for Subaru sales-wise was the Outback with 10,124 units sold, a 38.8 percent increase over the same month last year. The Legacy checked in next with 3,723 units, a bump of 28.7 percent over the same month last year. Subaru is just shy of breaking the 300,000 mark with 299,788 units sold and it should eclipse that mark in the final month of 2012. Winner: BMW, up 45 percent Like Subaru, BMW enjoyed its best November on record with a 45 percent jump in sales for the month. The 3 Series retained its title of being the volume mover for BMW as it sold 10,776 units last month, a 42.4 percent increase over the same month last year. The 5 Series also enjoyed a modest bump in sales with 5,857 units sold compared to the 3,564 units sold in November of 2011. BMW's SUV lineup also saw a hardy jump in sales with 31,213 units sold last month, good for a 45 percent increase in sales. The X5 led the way in volume for the SUVs with 4,801 units sold followed closely behind by the X3 with 4,172 units moved. Winner: Honda, up 41 percent It was a running theme last month as Honda too enjoyed a record setting month with 104,334 units sold, up 41 percent over the same time last year. The Civic broke a sales record that stood for 22 years with sales last month of 30,075 units, up 75 percent from the same month last year. The all-new Accord also enjoyed a busy November with 26,248 units sold, good for an 82 percent sales bump. The CR-V also set its ninth monthly sales record for 2012 with 22,333 units sold, a 36 percent increase. Only the CR-Z posted losses for Honda last month. Winner: Cadillac, up 30.3 percent General Motors didn't have a good month in November as a whole, but Cadillac was one of its bright spots. For the month, GM's top-shelf brand moved 14,517 units, up 30.3 percent over the same month last year. Leading the way in volume was the SRX SUV with 5,340 units sold, up 12.8 percent over the course of the same month last year. The all-new ATS found 2,152 news homes last month and the XTS followed closely behind with 2,414 units sold. Caddy is also dealing with some discontinued models that dragged its sales down a bit with the CTS, DTS, Escalade, and STS  posting decreasing numbers. Winner: Chrysler Group, up 14 percent Like BMW and Subaru, Chrysler Group enjoyed a robust November with its sales being the best last month has seen since 2007. For 32 straight months, Chrysler Group has posted year-over-year sales gains with Chrysler, Dodge, Ram, and Fiat all seeing increases. As usual for the Pentastar, the Ram full-size truck was the best-selling model selling almost double the amount of the second place vehicle, the Jeep Grand Cherokee. In all, Ram managed 24,337 units last month while the Grand Cherokee found 13,619 new homes. Out of the five brands under Chrysler's tutelage, only Jeep posted a loss last month, with the automaker is attributing that to the Liberty ending its current production cycle. A successor is expected to be named at the 2013 North American International Auto Show next month in Detroit. Winner: Ford, up 7.1 percent Ford strictly makes this side of the list because it managed to move a blistering 171,941 units last month, up 7.1 percent from the same month last year. For those of you keeping track at home, that's 32,965 more units than the next closest manufacturer (Toyota). The F-Series lineup was, once again, Ford's best-selling model with 56,299 units sold last month, up 17.9 percent over the same month last year. The Escape was the next best-selling vehicle in Ford's stable with 20,970 units sold last month but down 3.9 percent from the same month last year. That drop, however, can be blamed on the new model changeover as the 2013 models began showing up at dealerships around the country still. Loser: Lincoln, down 9.1 percent "We would've posted gains last month if it wasn't for that meddling Town Car," is probably what Lincoln is thinking right now. For November 2012, Ford's luxury brand posted a decrease in sales to the tune of 9.1 percent. However, out of the six vehicles Lincoln still keeps sales tabs on, four saw increases. Only the Town Car, which has been discontinued, and the MKZ posted losses with 95.1 and 35.9 percent drops, respectively, the latter mostly due to preparation for the new model coming soon. The MKT saw sales jump 65.7 percent with 537 units sold last month. Even with the decrease in sales, the MKZ still led the way volume-wise for Lincoln. Loser: Mitsubishi, down 4.3 percent Like kicking someone when they're down, Mitsubishi has two models (one with three different trims, the other has two) on sale in the United States right now. Although the Japanese automaker swears it's in the United States for the long-haul unlike countryman Suzuki, sales continue to dwindle overall. When things are bad you tend to focus on what little bright spots are around and in Mitsu's case, it's the Outlander Sport, which sold 1,520 units last month. Overall sales checked in with 3,574 units, down 4.3 percent over the same month last year and that's expected to be a common theme for the time being until Mitsubishi pulls itself out of limbo or out of the market altogether. Loser: Jeep, down 3.3 percent The only brand to post a loss last month for Chrysler Group was Jeep, which was down 3.3 percent when compared to the same month in 2011. Jeep credits the slump to Liberty production coming to an end as well as some damage incurred from Hurricane Sandy but expects that number to go back up shortly. A successor for the Liberty is expected to be announced next month at the Detroit auto show. Even with the slumping sales, the Wrangler set a new record for November with a 12 percent sales gain and 10,337 units sold. The Grand Cherokee was also Chrysler Group's second best-selling vehicle with 13,619 units moved last month. In all, Jeep sold 35,047 units last month. Loser: General Motors, up 3.4 percent General Motors has a problem on their hands and it showed in last month's sales figures. While it still posted a gain of 3.4 percent, the General has an excess of over 245,000 trucks ready and waiting for a new home and there's only one month remaining in 2012. To make matters worse, the next-generation Silverado and Sierra will officially be bowing in Detroit next month as well. So, needless to say, expect GM to be offering some good deals on its trucks and don't be too surprised if there's a stack of cash waiting for you on the hood or piled up in the bed too. For GMC, the Acadia, Canyon, Sierra, Yukon, and Yukon XL all posted losses last month while only the Savana and Terrain saw an increase in sales. Chevrolet models that saw losses included the Avalanche, Camaro, Colorado, Malibu, Silverado, Suburban, Tahoe, and Traverse. The police-only Caprice led the way in sales with 281 units sold, a 68.3 percent increase from the same month last year. Sources: Subaru, BMW, Honda, Cadillac, Chrysler, Ford, Mitsubishi, General Motors
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