U.S. Land Rover Evoque Quota Increases by 250 Per Month

By Joel Arellano | July 17, 2012
Earlier this year, we posted how Land Rover had sold out of its Evoque crossovers for model year 2012. Today, the automaker announced it would be increasing production of the compact SUV at its plant in Halewood, England. "It has been tough on the network," says Andy Gross, CEO of the North American division of Jaguar Land Rover. Land Rover sold over 2,200 Evoque models in 2011 and has already sold over 4,300 units of the popular vehicle in the first half of 2012 alone. U.S., one of the Land Rover Evoque's largest markets, has suffered shortages in several areas. Thus, Land Rover has bumped the U.S. allotment for Evoques from 750 models a month to 1,000 crossovers. The new quota goes into effect in September.
We've driven the 2012 Land Rover Evoque and found it a capable vehicle which amazingly shines when taken off-road. With a starting price tag in the low to mid $40,000, though, most U.S. Evoque owners will never see that tough side. Source: Automotive News Europe (Subscription required)