Ad Radar

Video of the Day: Infiniti Boss Johan De Nysschen Talks Future of the Brand, Formula 1 Racing

By Trevor Dorchies | April 12, 2013
Johan De Nysschen is no stranger to rebuilding an automaker. In a past life, De Nysschen was responsible for giving Audi models a letter designation followed by a number, making it easier to see the portfolio's lineage. Now, De Nysschen, who was recently appointed to president of Infiniti, Nissan's luxury brand, is at it again with Infiniti as he is attempting to revitalize the struggling nameplate with the same renaming tactics. While Infiniti is currently in the process of being made over for consumers, it's not having much trouble finding success on the Formula 1 racing circuit. In the latest installment of Wide Open Throttle, De Nysschen sits down with sister publication Motor Trend at the 2013 New York International Auto Show to discuss a wide variety of topics. Of course, De Nysschen fields questions about Infiniti's decision to go from using G, QX, and JX to Q for cars and QX for crossovers and SUVs starting with the 2014 model year. The Motor Trend crew also prods De Nysschen about the brand's decision to appoint Sebastian Vettel, who drives for Red Bull Racing and Infiniti in Formula 1, as Director of Performance for Infiniti. Vettel is no stranger to performance, as he is the current and three-time consecutive world champion for F1, with 27 wins over the course of 103 starts. Vettel was the youngest to ever win a world championship in 2010 and continued on winning it again in 2011 and then one more time in 2012, for good measure. We’re not going to give away everything De Nysschen said in New York so you'll have to check out the interview in its entirety below. Be sure to check out Wide Open Throttle every Thursday on the Motor Trend YouTube channel, too. Source: Motor Trend via YouTube
  • De Nysschen Round Table Wot
 
0 comments
close