Video of the Day: Mercedes-Benz Shows Why mbrace2 is Necessary for Daily Life

By Trevor Dorchies | August 28, 2012
If you’re one of the few remaining souls on planet earth not toting a smartphone, everyday can be an uphill battle. Technology is ever-changing and for those who aren’t familiar, it can be nearly impossible to keep up with. Today’s cars and trucks are becoming more technologically advanced and many have already garnered a representation--for better or worse--of being on the bleeding edge. Mercedes-Benz is one, and in today’s installment of Video of the Day, we see how mbrace2, Mercedes-Benz in-car voice command system, alerts you to the latest weather, traffic, and news. Titled “All From One Place,” the thirty second commercial highlighting mbrace2 is airing during this year’s U.S. Open. Mercedes-Benz is the official car of one of tennis’ biggest events of the year and has been known to partner with Roger Federer, one of the best tennis players today (or ever, for that matter), for marketing purposes. Mercedes-Benz let Federer drive the 2012 SLS AMG roadster before anyone else while simultaneously creating an advertisement for the high-performance vehicle. Besides the 30 second commercial on television, the ad will also appear on various other social media platforms. Just what exactly does mbrace2 do you ask? The system combines safety information about the vehicle, and controls the infotainment center as well as personal assistance and vehicle care. Mercedes-Benz vehicles equipped with mbrace2 have open internet access with apps like FaceBook, Yelp, and others; all personalized exclusively for the driver. To see a quick overview of what mbrace2 is capable of, check out the video below and tell us what you think in the comment section at the bottom of the page.
Source: Mercedes-Benz