Video of the Day: Welcome to Jaguar's Jungle

By Jacob Brown | December 27, 2011
There are few cars that light our fancy quite like Jaguars. They have a sound, a smell, and a feel that's unlike anything from Deutschland. But the fact remains that they've struggled with a bit of an image problem for decades. When you think of Jaguar, you sooner think of some stuffy aristocrat rolling down his window and asking you if you have any Grey Poupon than a company with several high-horsepower sports cars and sedans that could lay waste to most anything else on the road. Jaguar wants to change that, though. In its latest commercial called "Jaguar at Play," it shows a 2012 Jaguar XKR-S sports car, XFR midsize sports sedan, and XJL Super Sport full-size luxury sedan driving through the woods. Then it shows them in a warehouse district. And through all of it, you hear the rumble of supercharged 5.0-liter V-8 engines cranking out in excess of 500 horsepower apiece. But Jag lets the cars do the talking. The 30-second spot concludes with some sideways drifting and Latin-sounding guitar strumming. Does it whet ourĀ appetiteĀ for the trio of cars? Sure. But what about the masses who might be in the market for them? Does the commercial make you want a new Jaguar? Let us know in the comments section below.