Video: The Making of the Rolls-Royce Wraith Launch Video

In order to capture the essence of the car, the makers of the launch video for the all-new Rolls-Royce Wraith decided to play up the name. They showcased the luxury sedan in two different locations--the woods and a mansion. Each location has been kept secret. By shooting the video at night, creating a foggy atmosphere, the idea that the car is a "wraith" or ghost or phantom--plug in whatever word you like--is clearly displayed. As the headlights move between the trees, all that can be seen is a light weaving in and out, but the car isn't visible. It gives the entire scene an eerie feeling. The scenes switch over to the mansion, where they make it look as if it's raining, showing the different angles of the car. What's unique about this scene is that they used 100 Nikon DSLR's with 35mm prime lenses and 35 computers that took 10 hours of setup to create the largest DSLR array shot in Europe. This element further adds to the overall theme of the video, showcasing the car in an elegant, albeit creepy way, to showcase the tagline: And the world stood still.
Watch the video below to see for yourself how the Rolls-Royce Wraith launch was created. Source: Rolls-Royce via YouTube