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Videos of the Day: Sending the 2012 Chevrolet Sonic Flying, Bungee Jumping

By Joel Arellano | October 27, 2011
Used to be you learned about the latest car in the splash pages of the local paper, or between the glossy sheets of your father's sports mag or girly rags. Now automakers are faced with consumer ADD, or CADD, as potential customers are overload with information not only from newspapers and magazines, but radio, television, webpages, and apps. The folks over at Chevrolet took the blunt approach by literally dropping the all-new 2012 Chevrolet Sonic compact on potential buyers to get their attention. In the first part of its "Let's Do This" advertising campaign, Chevrolet sent the Chevy Sonic skydiving over the Arizona desert:

Impressive, eh? Well, the automaker decided to get a little more interactive with fans and potential buyers with the Sonic's second ad, which had the compact teetering over a tower. Viewers would then click on the hand icon which would then "push" the hatchback closer and closer to the edge. Finally, around 2.4 million clicks, the 2012 Chevy Sonic plummeted from the 90-foot tower, only to spring back via the attached bungee cords:

Automotive.com's take: Definitely eye-catching. However, do these stunts get buyers to check out the vehicle itself, either online or the dealership? What do you think? Let us know in the comments below. Source: General Motors/Chevrolet, Youtube, Creativity

  • 2012 Chevrolet Sonic Front Left Gm Corp 2
  • 2012 Chevrolet Sonic Sedan Hatchback Front Right1
  • 2012 Chevrolet Sonic Hatchback Right Bungee Jumping
  • 2012 Chevrolet Sonic Top Front Left Bungee Jumping
 
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