I think Ford made a strategic error spending r&d money on a totally electric Focus when If they had introduced a hybrid version first of the Focus it would have been a direct challenge to the Toyota Prius and the Prius C which was determined by Consumer Reports as a "not recommended" vehicle.
Why Ford, Nissan are Saying Bye, Bye, Bye to Hybrid Vehicles
Remember the quiet kid in school who stayed mum to a creepy fault all while rumors about him swirled around...
One thing to note, vis-à-vis Ford’s discontinuation of the Escape Hybrid: the advent of the C-Max this fall, which will be both a regular hybrid and a plug-in hybrid (C-Max Energi). Presumably Ford thought that they would already have a small people-mover hybrid with the C-Max, so why have two similar cars with the same powerplant?