Winners and Losers: Cadillac Leads the Way in January Sales, Lincoln Continues to Falter

By Trevor Dorchies | February 04, 2013
The first month of 2013 is already in the books and it's already mimicking what we saw in 2012. Chrysler Group reported a profit of $1.7 billion in 2012, up from $183 million in 2011, and momentum continues to flow in 2013 as two of its brands (Dodge and Fiat) crack the top five sales winners for last month. Lincoln on the other hand, came out of the gate in 2013 flat experiencing the biggest drop in sales. However, after a recent advertising push during this year's Super Bowl, we don't expect Lincoln's numbers to be in the basement much longer. Take a look to see if your favorite automaker made the top five sales winners or losers list below. Winners
Cadillac (+47 percent)

Cadillac opened 2013 with a bang leading all automakers with a daily sales rate increase of 47 percent. Leading the way for Cadillac in sales was the ATS, which moved 2,781 units last month, a 100 percent increase over the same month last year. Same goes for the redesigned XTS, which managed 1,900 in sales last month. The SRX took the top spot for most units moved in January 2013 with 4,380, up 5.1 percent from the same month last year. Other Cadillac models that saw a decrease in sales included the CTS (-17 percent) and Escalade (-13 percent).

Dodge (+37 percent)

Chrysler Group's best-selling brand went to Dodge last month, as the nameplate managed to deliver 43,227 units last month, good enough for a 37 percent bump when compared to the same month last year. Leading the way for Dodge was the Avenger, which found 12,149 new homes followed by the Charger, which moved 9,049 units last month. The all-new 2013 Dodge Dart chipped in with 7,046 units sold in January 2013 while the Challenger poured on an additional 4,541 units to the brand's total.

Buick (+32 percent)

Like Chrysler Group, General Motors also has two brands that cracked the top five sales winners list for last month. We've already touched upon Cadillac and next up to represent the General is Buick, which saw sales rise 32 percent last month when compared to January 2012. Leading the sales charge for Buick was the Enclave with 4,895 units sold, a 56.7 percent increase over the same time last year. Encore also moved 353 units last month but still accounted for a 100 percent increase in sales since it's all-new for this year. The Verano also saw sales climb from 795 units in January 2012 to 3,660 units last month, good for a 360.4 percent increase in sales. The rest of Buick's line saw sales stumble including the LaCrosse (-11.6 percent) and Regal (-45.8 percent).

Fiat (+31 percent)

Another Chrysler Group brand to crack the top five sales winners list for last month is Fiat, which saw sales climb 31 percent when compared to the same month last year. Last month, Fiat sold 2,503 units, up from 1,911 units in January 2012. The brand has only been back in the United States for a short while, but its portfolio is expected to continue expanding in the coming years. So far, Fiat has rolled out a 500 hardtop and convertible variant, as well as the rowdy Abarth too.

Lexus (+27 percent)

Toyota's luxury arm Lexus enjoyed a hardy January with sales rising 27 percent when compared to the same month in 2012. Volume-wise the ES led the way for Lexus with 5,186 units sold, an increase of 115.2 percent. The biggest mover percentage-wise goes to the all-new GS, which moved 1,099 units, good enough for a 1,081 percent increase when compared to January 2012. Rounding out the sales increases for Lexus was the LS with 1,077 units sold last month, good for an 88 percent increase. Every other model (CT, IS, SC, and LFA) saw a decrease in sales but has either been discontinued or has a refreshed version on the way in 2013. Losers

Lincoln (-18.2 percent)

Lincoln has been having a rough go of it as of late. Ford, Lincoln's parent company, only reported that the full-sized Navigator saw sales increase by 33 percent. Overall sales deliveries checked in at 4,191 units last month. However, it doesn't appear that Lincoln will be down for too much longer as it recently unveiled the MKC Concept in Detroit a few weeks back, and it also aired two different commercials during the Super Bowl, too. Needless to say, it's make-it-or-break-it time for Lincoln.

Mazda (-11.2 percent)

The beginning of 2013 wasn't too kind to Mazda, as only three vehicles (Mazda5, Miata, and CX-5) saw sales increase over the same period last year. The Mazda5 and Miata only saw sales jump a little bit though with only 714 and 9 more units moved last month than in January 2012, respectively. The all-new CX-5, on the other hand, managed to find 5,244 new homes last month. The Mazda2 (-49.1 percent), Mazda3 (-12.2 percent), and Mazda6 (-56.4 percent) all saw sales drop off the table last month.

Jeep (-4 percent)

Chrysler Group enjoyed some success in the opening month of 2013 but not every brand pulled its weight. (We're looking at you, Jeep.) For the first month of 2013, Jeep managed to find homes for 79,439 units, down from 90,045 in January of 2012. The Wrangler only moved 5,798 units last month while the Wrangler Unlimited saw an increase in sales from 9,867 in January 2012 to 12,498 units last month. The Compass, Grand Cherokee, and Patriot all saw decreases in sales too.

smart (-3 percent)

It's bound to happen when you only sell one vehicle, and smart felt the effects of it last month. The pint-sized fortwo mustered 481 unit sales last month, down from 496 units over the same time last month.


BMW strictly makes the losers list for sales in January 2013 simply because it had the smallest gain. Z4 sales saw a spike with 152 units moved last month, up from 104 in January 2012. The 6 Series also saw a bump in sales with 424 units sold, up 3.7 percent over the same time last year. Every other BMW model (1 Series down 28 percent, 3 Series down 27.9 percent, 5 Series down 19.6 percent, and 7 Series down 40.3 percent) minus the SUVs saw a decline in sales. As for the SUVs, the X3 (up 18.9 percent), X5 (up 56.5 percent), and X6 (up 34.8 percent) all saw sales rise last month. Source: Cadillac, Dodge, Buick, Fiat, Lexus, Lincoln, Mazda, Jeep, smart, BMW