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New Toyota Car Models

The Toyota Motor Company was founded in 1937 by Kiichiro Toyoda. It was created as a spinoff from Toyota Industries, Toyoda's father's company. In 1934, before even becoming its own company and while still a division of Toyota Industries, the Toyota Motor Company produced its first product, an automobile engine. Its first 2-seat vehicle was produced in 1936 and called the Toyota A1. Originally, the vehicle was marketed as the Toyoda A1, as were other vehicles because it was the family name.

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Toyota Through The Years

The name was changed to Toyota in 1937 for several reasons, including the fact that Toyoda means "fertile rice paddies" in Japanese. When the new company was registered, the newly formed word Toyota was trademarked at the same time. From September of 1947, Toyota vehicles were sold using the name Toyopet. When Toyota entered the market in America in 1957, this name was not well received due to linkages with toys and pets. The name was dropped for this market, but was continued to be used into the mid-1960s in all other markets.

The Toyota Motor Corporation was formed in 1982 when the Toyota Motor Company merged with Toyota Motor Sales. In response to taxes and tariffs imposed by the American government in the early 1980s, Toyota, as well as other Japanese car manufacturers, began to build manufacturing plants in the U.S. In 1984, Toyota also entered into the New United Motor Manufacturing, Inc. joint venture with General Motors. Under this venture they operated a factory in California, which had been an old GM factory. At the end of the 1980s, Toyota launched its luxury brand, Lexus and introduced a new logo for Toyota, which is used today.

The Toyota Motor Corporation owns Toyota and Lexus, as well as Scion, Daihatsu and Hino Motors. Additionally, the Toyota Motor Corporation is involved in several non-automotive companies. It's also a part of the Toyota Group, which is one of the largest conglomerates in the world.

Toyota in America

The headquarters for Toyota North America are located in Torrance, Calif. with its manufacturing headquarters located in Hebron, Ky. There are also six major assembly plants across the U.S. The joint venture with GM ended in 2009, but Toyota is part of another joint venture with Subaru, which started in 2006 in Lafayette, Ind. Toyota Motor Sales U.S.A., Inc. is a subsidiary of the Toyota Motor Corporation and takes care of all sales, marketing and distribution of Toyota vehicles in the U.S.

The oil crisis in the early 1970s helped Toyota take off in the American market. Prior to this, American car manufacturers had seen small vehicles as entry-level products only and, as such, had kept prices low by providing low quality. Toyota's small vehicles had higher quality than those offered by their American competitors. As they grew globally and especially in the North American market, Toyota began to offer more and larger vehicles, which included a full-sized pickup, SUVs and the Lexus luxury brand.

In addition to expanding their line of vehicles in the 1990s, Toyota created the Scion brand. This brand was developed for the North American market only. It consists of sporty but affordable vehicles meant to be marketed to younger drivers in the U.S., with Canada to follow later. It also began production of its first hybrid car, the Prius in 1997.

Toyota Models

There are at least 70 different models of vehicles sold by Toyota. Toyota makes vehicles in all classes including coupes, sedans, trucks, vans, crossover vehicles and hybrids. Its smallest car is the Yaris, and its largest is the Avalon. It sedans are the Corolla and Camry. The crossover vehicles are the Matrix, RAV4, Venza and Highlander. SUVs include the FJ Cruiser, 4Runner, Sequoia and Land Cruiser. The Tacoma and the Tundra are the compact and full-sized pickup trucks manufactured by Toyota, and the Sienna is the only van available from Toyota. The Camry and Highlander can be purchased as hybrids, as well as the Prius.

Toyota Products and Technologies

Not only is Toyota one of the largest companies to invest in hybrid technology and push hybrid vehicles into the market, it was the very first to mass produce and sell these vehicles in the mainstream market. Initially, only the Prius was offered as a hybrid, but over time, as the technology became more popular, more models came with that option. The goal is to have its entire line available with hybrid technology by 2030.

The first generation of Prius cars, which were compact sedans, went on sale in 1997 in Japan. By 2001, it was available in many other countries, including the U.S. The second generation of the Prius was completely revamped in 2004 as a midsize 5-door liftback. The current generation of the Prius, which has a much more aerodynamic shape, was introduced in 2010. Toyota has also produced a plug-in Prius that will include a lithium-ion battery to give the vehicle an all-electric range.

Select a Toyota Model

Toyota Yaris

2015-2014 | Compact, Hatchback

First introduced in 2007 as the successor to the rather unwieldy looking Echo, the Toyota Yaris is an entry-level subcompact car that the brand previously offered in Europe.

Starting At: $15,155

MPG
30-36
Seats
5

Toyota Corolla

2015-2014 | Compact, Sedan

The Toyota Corolla is the top selling vehicle in the Toyota line.

Starting At: $17,400

MPG
27-42
Seats
5

Toyota Tacoma

2015-2014 | Truck, Utility/Offroad

Originally introduced in 1995, the Toyota Tacoma has proven itself to be one of the most consistently popular compact pickup trucks on the market over the years.

Starting At: $19,025

MPG
15-29
Seats
3-5

Toyota Prius C

2014 | Compact, Hatchback, Hybrid

Starting At: $19,080

MPG
46-53
Seats
5

Toyota Matrix

2013 | Compact, Wagon

Toyota needed a smart-looking compact car that was cheap for the young buyer yet still had some sort of cool appeal.

Starting At: $20,115

MPG
20-32
Seats
5

Toyota Camry

2015-2014 | Midsize, Sedan

The Toyota Camry was originally introduced as a compact car in 1980.

Starting At: $22,425

MPG
21-35
Seats
5

Toyota RAV4

2015-2014 | SUV, Utility/Offroad

The SUV always performed well for Toyota.

Starting At: $23,550

MPG
22-31
Seats
5

Toyota Prius

2015-2014 | Hatchback, Hybrid, Midsize

The Toyota Prius was introduced in the 2001 model year.

Starting At: $24,200

MPG
48-51
Seats
5

Toyota Tundra

2015-2014 | Truck, Utility/Offroad

Introduced in 2000, the original Toyota Tundra debuted as a replacement for the largely overlooked Toyota T100.

Starting At: $26,200

MPG
13-20
Seats
3-6

Toyota Camry Hybrid

2015-2014 | Hybrid, Midsize, Sedan

Starting At: $26,330

MPG
38-43
Seats
5

Toyota Prius V

2014 | Hybrid, Wagon

The Toyota Prius V is one of the latest released from the Toyota Prius line.

Starting At: $26,750

MPG
40-44
Seats
5

Toyota Sienna

2015-2014 | Minivan/Van

The Toyota Sienna is a minivan that was first introduced in the 1998 model year.

Starting At: $26,920

MPG
16-25
Seats
5-8

Toyota FJ Cruiser

2014 | SUV, Utility/Offroad

The Toyota FJ Cruiser is a rare breed.

Starting At: $27,680

MPG
17-20
Seats
5

Toyota Venza

2015-2014 | Hatchback, Utility/Offroad

First introduced in 2009, the Toyota Venza is a rather unique vehicle that can be regarded as part sedan, part SUV, and part station wagon; never mind that the EPA classifies it as a truck.

Starting At: $27,950

MPG
18-26
Seats
5

Toyota Highlander

2015-2014 | SUV, Utility/Offroad

The Toyota Highlander filled a gap in the automotive world; buyers who wanted an SUV, but without the massive size were stuck in between decisions.

Starting At: $29,215

MPG
18-25
Seats
7-8

Toyota Prius Plug-In

2015-2014 | Hatchback, Hybrid, Midsize

The Toyota Prius, since its introduction in 2001, has been a golden standard for hybrid technology.

Starting At: $29,990

MPG
49-51
Seats
5

Toyota Avalon

2015-2014 | Luxury, Sedan

Toyota needed an answer when the Cressida was discontinued in 1992, and soon the company found that the Toyota Avalon was it.

Starting At: $31,590

MPG
21-31
Seats
5

Toyota 4Runner

2015-2014 | SUV, Utility/Offroad

Toyota needed a midsize SUV to enter the booming SUV market in the early 1980s, so the Toyota 4Runner was conceived.

Starting At: $32,820

MPG
16-22
Seats
5

Toyota Avalon Hybrid

2015-2014 | Hybrid, Luxury, Sedan

Starting At: $35,805

MPG
39-40
Seats
5

Toyota Sequoia

2015-2014 | SUV, Utility/Offroad

The Toyota Sequoia is a full-size SUV with adequate space for the entire family and offers a reliable drive.

Starting At: $44,095

MPG
13-17
Seats
7-8

Toyota Highlander Hybrid

2015-2014 | Hybrid, SUV, Utility/Offroad

The call for more fuel-efficient cars is both an environmental and economic one.

Starting At: $47,300

MPG
27-28
Seats
7

Toyota RAV4 EV

2014 | SUV, Utility/Offroad

Starting At: $49,800

MPG
74-78
Seats
5

Toyota Land Cruiser

2015-2014 | SUV, Utility/Offroad

The Land Cruiser is known for its durability and ruggedness in the outback, on expeditions, and in its newly-found place in the suburban wilderness.

Starting At: $79,605

MPG
13-18
Seats
8

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